Life Is Better Sweet

Our latest collaboration with Sugar Blossom Jewelry debuted this past weekend at Third + Bird and we couldn’t be happier with the positive response. We loved working with Kelli from Sugar Blossom Jewelry to create our first collaborative jewelry piece, the Charmed Choker. So, when we had ideas for another piece of jewelry to match our popular new hand illustrations in our branding, we knew we had to work with Kelli to create another piece.

 

Jenna Rae Cakes Hand and Treat Pattern 2018

 

If you’ve been following us on Instagram for a while, you’ve probably noticed that Jenna and Ashley both use their hands as “props” to model our sweet treats in our marketing photos. Since using hands to showcase the delicious product also signifies that everything made at JRC is handmade from scratch, Ashley thought it would be fitting to include their hands in a new brand pattern. Ashley hired a calligrapher to create a few different drawings of their hands in various poses and paired them with her own vector drawings of our sweet treats for the final pattern.

Our latest collaboration features a raised illustration of a hand giving a peace sign. This illustration even includes the ‘580’ tattoo that both Jenna and Ashley have on their wrist. Jenna and Ashley had this tattoo done when they opened the JRC Flagship store at 580 Academy Road.

 

The back of the oval design has the saying ‘Life is better sweet’ stamped into it as a reminder that life is meant to be playful and enjoyed– savoured the way you savour a sweet treat you’ve been waiting anxiously to try. We hope that when you wear this necklace, you remember to enjoy the sweet things that life has to offer.

Our ‘Life is Better Sweet’ necklace will be the perfect layering necklace with your current favourite pieces or makes a beautiful stand-alone statement as well. Find our latest collaboration with Sugar Blossom Jewelry at our shop on Academy or at The Forks.

 

Turns out we aren’t the only ones who think life is better sweet!

Visit us at Third + Bird

We are so excited to join the line up of amazing local makers at this year’s annual Third + Bird Christmas Market! This will be our third time participating in a Third + Bird curated market and we couldn’t be more excited to hang out with local vendors and share our sweet treats with those who attend. The 2017 Christmas market was the first Third + Bird market we participated in and we can remember the anxious and excited feelings as we anticipated the weekend– how busy would it be? How much product should we bring? Will people like the options we have available? This year we are so excited to bring you a larger assortment of your favourite treats to enjoy and gifts for the JRC lover in your life.

 

Take a look below at our menu for Third + Bird taking place Friday, November 23rd (pre-shop), Saturday, November 24th and Sunday, November 25th.

 

MACARONS

We will have our signature gold-foil boxes in sleeves of 6-macarons or 12-macarons available for purchase. These boxes will be filled with an assortment of festive and signature flavoured macarons including Salted Caramel, Candy Cane, Pistachio, Ferrero Rocher, Christmas Vanilla Sprinkle and Sugar Cookie!

 

COOKIES

This year we are bringing with us an assortment of cookies for you to enjoy! Our cookies will come pre-wrapped so you can either open it up and enjoy it while you shop or take it home for a treat to enjoy later. We will have Toffee Salted Caramel cookies, Ginger Crinkle cookies, Chocolate Chip cookies and Vanilla sugar cookies with Christmas sprinkles.

 

Cinnamon Bun Cookie Dough Cup by Jenna Rae Cakes

COOKIE DOUGH CUPS

NEW to our set up at Third + Bird this year are our edible cookie dough cups! These cookie dough cups are enough to share with a friend while browsing the market aisles. Our cookie dough cups have been a hit since they launched on the JRC menu when we opened up our location at The Forks and we are excited to bring them to Third + Bird. Flavours available include chocolate chip, Oreo, cotton candy and cinnamon bun*.

*flavours subject to change based on availability.

 

Jenna Rae Cakes x Sugar Blossom Jewelry Choker

APPAREL + JEWELRY + CANDLES

We will be bringing a few of our signature items to Third + Bird including our Sugar Blossom X Jenna Rae Cakes Charmed Choker, our JRC Signature Candle created by Coal + Canary and Jenna Rae Cakes apparel! Now you can wear the same great apparel you see our staff wearing in-store. These items make wonderful gifts for the lover of beautifully curated goods and sweet treats.

 

We are so excited to see you there! Be sure to stop by booth 104 and say “Hi!” to us and our neighbouring pals at Sugar Blossom Jewelry and Small!

It’s time for the Holidays with JRC!

The best way to spread Christmas cheer is singing loud for all to hear… and sharing festive treats with the ones you love! The Holidays have arrived at Jenna Rae Cakes and we are so excited to share with you the lineup of festive flavours you’ll be able to find at our Academy Road and The Forks locations all season long.

We assembled a lineup of our classic favourites, as well as a few new flavours, to bring you a holiday menu that is sure to warm the hearts and bellies of those you spend time with during this season of warmth, love and celebration. As you gather with friends and family this holiday season, we wish you joy, cheer and a few extra gifts from Santa.

Take a look below at all the fun flavours you’ll be able to find at Jenna Rae Cakes this holiday season. Plus, keep reading to see our extended holiday hours that will arrive closer to Christmas!

 

Jenna Rae Cakes Holiday 2018 styled shot of cakes

ACADEMY

*The festive flavours listed below will rotate with our signature flavours for the remainder of the holiday season.

 

MACARONS

Rum + Eggnog
Ferrero Rocher
Nanaimo
Turtles
Sugar Cookie
Christmas Vanilla Sprinkle
Candy Cane
Butter Tart
Candy Cane Hot Chocolate
Gingerbread
Chocolate Orange
and more!

 

CUPCAKES

Candy Cane
Rum + Eggnog
Candy Cane Oreo
Ferrero Rocher
Turtles
Nanaimo
Peanut Butter Marshmallow Square
Snickerdoodle
Gingerbread
Candy Cane Creme Brulee
Baileys Hot Chocolate
and more!

 

CHEESECAKES

Candy Cane White Chocolate Pretzel
Salted Caramel Turtles
Lemon Square
Snickerdoodle
Rum + Eggnog

 

COOKIE SANDWICHES

Christmas Vanilla Sprinkle
Ginger Crinkle Eggnog
Toffee Salted Caramel
Brownie Ferrero Rocher
and more!

 

CHOCOLATE COVERED GEMS

Candy Cane
Sugar + Spice
Christmas Vanilla Sprinkle
Chocolate Chip

 

CHOCOLATE COVERED OREOS

Peppermint Oreo
Cookies + Cream
Birthday Oreo

 

TRUFFLES

Candy Cane
Eggnog
Chocolate Hazelnut
Pistachio

 

THE FORKS

*The flavours listed below will remain constant for the remainder of the holiday season.

MACARONS

Festive Flavours
Rum + Eggnog
Ferrero Rocher
Nanaimo
Turtles
Sugar Cookie
Christmas Vanilla Sprinkle
Candy Cane
Butter Tart

Signature Flavours
Salted Caramel
Pistachio
Cotton Candy
Birthday Cake
Brownie Cookie Dough

 

COOKIE SANDWICHES

Christmas Vanilla Sprinkle
Ginger Crinkle Eggnog
Toffee Salted Caramel
Brownie Ferrero Rocher

 

MOUSSE CUPS

Pistachio
Salted Caramel Turtles
Sugar Cookie
Candy Cane

 

COOKIE DOUGH CUPS

Chocolate Chip
Candy Cane Oreo
Gingerbread House
Christmas Vanilla Sprinkle

 

JRC Holiday 2018 styled party platters

OUR HOLIDAY HOURS

 

THE FORKS

Saturday, December 15: 10am-6pm (closing early for Staff Christmas Party)
Monday, December 24: 10-3 (closing early for Christmas Eve)
Tuesday, December 25: CLOSED
Wednesday, December 26: Regular hours resume

 

ACADEMY

Sunday, December 23, 12-5pm
Monday, December 24, 10am-2pm
Tuesday, December 25 – Wednesday, January 2: CLOSED
Thursday, January 3: Regular hours resume

Holiday Pre-Orders are Here!

Christmas is right around the corner, which means your schedule is probably already full of festive celebrations with friends, family and co-workers. Show the ones you are celebrating with you care by bringing festive treats sure to please every palette. From hostess gifts to stocking stuffers and dessert on Christmas day, we have the treats that will make those who indulge feel as jolly as Santa himself!

 

Take a look below at our selection of delicious treats in your favourite festive flavours available to pre-order this Holiday season. Pick up will be available at our Academy road location on the following dates:

Friday, December 21, 12-6pm
Saturday, December 22, 12-5pm
Sunday, December 23, 12-5pm
Monday, December 24, 10am-2pm

 

Oh, and did we mention, our treats make great treats to leave out for Santa on Christmas Eve!

JRC Holiday 2018 Macaron Sleeves

Macaron Sleeves

 

What would a JRC holiday menu be without macarons! You can pre-order one of our signature gold-foil 6-macaron sleeves or our Limited Edition holiday 12-macaron sleeve filled with delicious, chewy macarons. Macarons will be an assortment of our signature and holiday flavour line up. Bring home the treat on the top of every JRC lovers list. One dollar from the purchase of every Limited Edition 12-macaron sleeve will be donated to the Manitoba Schizophrenia Society.

 

JRC Holiday 2018 styled party platters

Assorted Treat Platters + Macaron Platters

 

Our assorted treat platters are made with the sentiment ‘sharing is caring’ in mind! Filled with cookie sandwiches, macarons, covered Oreos, cake gems and meringues, there is an item on this treat platter for everyone! All items on the platter will include flavours from our holiday line up. We also have Macaron Platters available! Our Macaron platters are filled with our best selling macarons in a combination of signature and festive flavours.

 

JRC Assorted Treat Box for Holiday 2018

Assorted Treat Boxes + Cookie Boxes

 

The perfect gift for under the tree or for any round of Secret Santa, our assorted treat boxes come in small or large with an assortment of our best selling treats! Treat boxes include macarons, cookie sandwiches, chocolate covered Oreos, meringues, gems and truffles. Our cookie boxes are filled with an assortment of cookie sandwiches which will include our best selling Toffee Salted Caramel Cookie Sandwich.

 

JRC Holiday 2018 Chocolate Box

Chocolate Box

 

The perfect stocking stuffer for the chocolate lover in your life, our Chocolate Box is sure to beat any present Santa Claus could bring. This chocolate box is filled with an assortment of chocolate covered Oreos, gems and truffles.

 

Jenna Rae Cakes Holiday 2018 styled shot of cakes

Signature or Christmas Works Cakes

 

You can never go wrong with cake! Order a Candy Cane, Ferrero Rocher or Red Velvet cake to be the dessert everyone will be excited to enjoy. You can order your cake in our signature designs or, like the ‘extra festive’ version of Mariah Carey’s ‘All I Want For Christmas’, you can deck out your cake with our Christmas Works option– adding a beautiful pink and red buttercream exterior and our signature ‘works’ topping of meringues, macarons, gems, chocolate covered Oreos and fondant snowflakes. Each cake is available as a 6″, 8″ or 10″ cake.

 

JRC Macaron Cone - Holiday 2018

Macaron Cone

 

This show-stopping edible centrepiece will be the hit of any holiday party! Our macaron cone starts with a 2-layer 8″ cake decorated in festive red fondant stripes, then is topped with a cone of approximately 43 macarons, an assortment of meringues and is all tied up in a Jenna Rae Cakes bow. This is one unique feature that is sure to be the highlight of any party. There are only 10 of these available so reserve quick!

 

Gift Cards

 

If there is someone with a sweet tooth on your list, but you aren’t quite sure which JRC treat is their favourite, a gift card is a perfect option.

 

Holiday pre-orders are open NOW! Just visit our Holiday Pre-Order page for more information and to place your order.

Behind The Scenes of our Cookie Sandwiches

Jenna Rae Cakes without Cookie Sandwiches just wouldn’t be Jenna Rae Cakes at all! Cookie Sandwiches are a staple on our menu and we can’t imagine a day in the shop without them (unless they sell out, of course!).

One day in early 2014, Jenna, Ashley and their sister Chelsea were working one of their all-too-common long shifts together in the tiny kitchen on Academy road filling cookies with ice cream for ice cream sandwiches. One of them said, “why don’t we fill these with buttercream?” and with that simple question, the JRC Cookie Sandwich was born. It is still up for debate as to who actually said ‘”why don’t we fill these with buttercream?”… two votes are for Chelsea and one vote is for Jenna 😉

Since then they’ve been on the menu every day, and each staff member has played a part in creating the lineup of delicious flavours we have available. Our kitchen team loves recreating all of their favourite flavours in the form of Cookie Sandwiches and love the trial and error of finding the best way to make each Cookie Sandwich the absolute best.

Not every flavour idea works out, though–one of the most memorable flavour idea flops was the Fuzzy Peach Cookie Sandwich. We had high hopes for this peculiar cookie, but the sour peach buttercream and the buttery cookie combo did not make the cut!

Staff favourites include the classic Toffee Salted Caramel (by far our best seller!), Blueberry Cheesecake, Birthday Cake Oreo, Lemon Meringue, Grinch Sugar Cookies, our Salted Caramel Apple Crumble, S’mores Brownie and Ginger Crinkle with Eggnog Buttercream.

Take a peek below and check out the process of going from cookie dough to Cookie Sandwich.

We start by mixing our dough! Each dough is carefully mixed to ensure our cookies have their soft and chewy texture. Our recipes for our favourite cookie doughs have been perfected over time with trial and error adjustments.

Once the cookie dough is made, we scoop and flatten each cookie. Flattening our cookies encourage spread and get them nice and big!

A question we are often asked is how we get our cookies so consistent in shape and size. The answer– we measure each and every cookie!

Next, we top our cookies with their appropriate decorative touches then bake in our ovens.

Once the cookies cool we begin filling them. Each cookie is filled with delicious buttercream and then, if required for the flavour, stuffed with filling then drizzled with either chocolate ganache or salted caramel. Pictured above is our Salted Caramel Apple Pie Cookie Sandwich. You can see the swirl of salted caramel buttercream, the apple pie filling stuffed in the middle, the salted caramel drizzle and the sprinkle of oat crumble.

Jenna Rae Cakes Salted Caramel Apple Crumble Cookie Sandwiches

The final step is topping each cookie with a matching top and voila! A cookie sandwich is ready for the pastry case and to be enjoyed by you!

 

Our cookie sandwich flavours are always expanding and we would love to hear which flavours are your favourite. Be sure to comment on our Instagram photos with flavours you’d love to see next!

 

Instagram Tips and Tricks

 

 

A question we are asked often here at JRC is how we have managed to gain a devoted Instagram following of both local and worldwide followers. Today on the blog we wanted to share a few of our best Instagram tips and tricks to help you make the most of your Instagram account.

When we first started using Instagram 5 years ago, we would post anywhere from 4-12 times a day! When Instagram was chronological this method of consistent posting at various times throughout the day was crucial so followers would know what assortments of treats would be available to them during the day. Now that Instagram is no longer chronological, we’ve changed how much we post but the basics are still the same; we post beautiful images of our offerings consistently that are in line with the Jenna Rae Cakes brand… and we obsess just a little over our grid. Ashley (our Co-Owner) is a graphic designer and photo stylist by trade and conceptualizes, styles and photographs all of our images.

 

So what are our most helpful tips we can share with you? Take a read below!

 

1- Quality Images. Instagram is a visual platform. You’ll need to put time and money into creating great images for your feed and stories that showcase the best of the best of what you have to offer. We have a little saying at JRC that goes, “make everything Instagram worthy”. You want all your products to look like that perfect shot on Instagram and you want to be sure you’re getting those incredible shots to share on your feed. If you don’t have a designer/stylist on staff, think about taking beginner photography/styling workshops, or about hiring a social media consultant.

 

*Fun Fact: Ashley takes 95% of the photos that make it to our Instagram feed on her iPhone 7, and 5% of them are taken on her Sony A-6000.

 

2 – Develop Your Own Style. All the most popular accounts on Instagram (baking related or non-baking related) stand out because they have their own unique style. Developing your own style and continuing to evolve that style as your business and products grow is the best way to stay true to your brand while never remaining stagnant. If you look at the JRC feed from 3 years ago, a year ago and now, you’ll notice a few things: that our feed still has the same vibe, that our styling is similar but advancing, and that we tailor what we are posting to what people want to see.

 

3 – Plan For Success. A beautiful Instagram grid doesn’t happen by chance. After images are taken be sure to organize them in your phone so you can easily find what you are looking for. Create folders for each menu item, plus seasonal folders so you always know where images are. We also love using Planoly to ensure we are scheduling images that flow beautifully together. Planoly allows you to take images from your phone, upload them to a draft grid, and move the images around until your grid looks perfect! You can also add your captions, hashtag groups and schedule right from the app!

4 – Engage. We all know that social media is designed for users to be social! Take the time to respond to comments and DM’s as often as you can. JRC does all of our social media in-house which means we can stay true to our company and brand and answer all questions as soon as we are able because our staff know the answers. We can honestly say that we value each and every person who comments or sends us a question or a comment because these customers will help us continue to improve our business. If you can’t manage this on your own there are marketing companies or freelance social media consultants that can invest time each day authentically engaging with your followers.

 

5 – Remember Your Brand. We’ve talked about your ‘brand’ a few times during this blog. Your brand is all the working pieces that make up your company from your colours and logo to the voice you use when you write content (like this blog) and your captions on social media. Find what works for your brand and stick to it! Just by looking at our feed you know that Jenna Rae Cakes is a more feminine brand with a colour palette of pinks, whites and golds and our voice is friendly, fun and approachable. This isn’t by accident—this is our brand and as long as we stick with it, we build brand loyalty and Instagram users find us and resonate with the messaging we have.

6 – Don’t Obsess Over Numbers. It’s so hard, we know! But it’s also crucial to keep your head afloat in an online world that is full of competition, beauty, and algorithms. Instagram is constantly changing and evolving and it can be very easy to get sucked into the numbers game and feel upset when your latest posts are getting nearly half the engagement they normally would get due to an algorithm change. When you pour so much time and energy into your social media presence just to have your posts hidden or seen a few days too late it can be incredibly frustrating. We heard a great quote once from a friend; “You built real estate on land you don’t own”. Keep in mind that you’re building a presence on a platform you don’t control and make sure to put effort into growing platforms you do own like your blog and email list.

 

Instagram is such a great tool to grow your business. When we first started using Instagram to post our daily menu, we didn’t know of any other bakeries who were taking advantage of this platform in the way we were. Now, through stories and follower engagement, we are continuing to find new ways to use this platform to the best of our ability and to continually improve JRC. Send us a DM on IG and let us know which tips and tricks you’ll begin to implement for your business.

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