JRC Valentines + Galentines Gift Guide



Love is in the air and we are celebrating the best way we know how– showering our loved ones with sweet treats and heartfelt gifts! We are all about the classics when it comes to Valentine’s Day. Flowers, chocolates, dinner and spa date sound good to us any time of the year. There are also so many amazing local gift options for your bae or bff that break the traditional mould. Let’s take a look at our JRC Gift Guide!


♥︎ The Classics ♥︎

Flowers –  Fresh flowers are always a hit. Skip the bouquet of a dozen roses and go for something more unique. Academy Florist and Stone House Creative are two of our personal favourites but there are so many other florists in the city who would be happy to create a stunning bouquet for your sweetheart or friends who are celebrating being single.


Sweet Treats – Sweet treats is a classic! This year for Valentine’s day we will have a variety of festive treats from conversation heart macarons, to mini cakes, conversation heart cupcakes and large heart macarons. Whether you’re celebrating with your Valentine or Galentine’s pals, we’ll have the perfect treat. Pre-Orders open on February 1st.


Hit the SpaThermea, Ten Spa + Pocca Poca are just a few amazing places to visit this Valentine’s day.


Dinner – What’s more classic than going out for dinner on Valentine’s Day? Visit Cibo Waterfront Cafe and spoil yourself or your loved one with a JRC dessert.



♥︎ For Her ♥︎

PlantsVerde Plant Shop and Shelmerdine Greenhouse are two of our favourites to visit and pick up new plants for our homes.


A cute card – Writing something goes a lot way. Put it in a cute, funny or heartfelt card and it’s the perfect little something special to gift to your valentine or galentine! We love Tiny Feast for their large selection of cards for every occasion.


Jewelry – Classic, simple and affordable. Jewelry can fit any budget and can go from a simple ring to a piece with a little more glitz and glamour. We love Sugar Blossom Jewelry and also love popping into our neighbours Margot and Maude to see which pieces they have available.



♥︎ For Him ♥︎

Tickets – Grab him tickets to an upcoming concert or game and you’ll be deemed the best partner award this Valentine’s Day!


Watch – Putting a watch on our list may make you feel like we’re back in the 90’s where gifting a watch was an appropriate gift for your first anniversary. Even though we all have smartphones, a classic watch is a wardrobe staple. We love watches from Daniel Wellington for ourselves and the men in our lives.


Food – They say the way to a man’s heart is through his stomach. We certainly see how true that can be! Pick up his favourite treat or order in his favourite meal. Even if he’s not really ‘into’ Valentine’s day, he’ll be grateful for the gesture.



Use our gift guide to prompt your creative thinking to come up with something unique and meaningful for those you are celebrating with this year. Happy Valentine’s or Galentine’s Day from all of us at JRC!

Winter Menu

The excitement of the holidays are over and the vacationers are posting all their dreamy warm weather photos on Instagram. We are left hanging out together in Winterpeg making the most and actually enjoying the winter months we have come to know, accept and now love.


There are so many things we love about Winter in Winnipeg! Being able to spend time at The Forks on the river trail, teaching little ones to skate on outdoor and backyard skating rinks, the experience of Festival Du Voyageur, and how great coming inside feels to enjoy a cup of hot cocoa and the warmth of cozy blankets. Winnipeg in Winter is actually a fun place to be when you know how to embrace it.


To embrace all that is beautiful about Winnipeg in winter, we’ve launched our Winter Menu at The Forks. Our holiday favourites like candy cane, sugar cookie and buttertart are back in the JRC vault until December and it’s time to bring back some old favourites. Take a look at our Winter Menu below.



Birthday Cake Batter and Lucky Charms macarons by Jenna Rae Cakes


Salted Caramel*
Toasted Coconut*
Cookie Dough
Birthday Cake Batter
Sour Cherry Blaster*
Brownie Batter
Hot Chocolate Marshmallow*
Cotton Candy*
Lucky Charms
Vanilla Sprinkle*

*= glutenless. Our kitchen contains gluten so we cannot guarantee against cross contamination.


Cotton Candy Cookie Dough Cups by Jenna Rae Cakes


Birthday Cake**
Cotton Candy**
Chocolate Chip**

**= Vegan. Our kitchen contains non-vegan items so we cannot guarantee against cross contamination.

cookie sandwich stack by Jenna Rae Cakes


Our cookie sandwiches change each day! We’ll always have your favourite, Toffee Salted Caramel, but all of our other flavours will rotate each day.


Remember to visit our Instagram to see our daily menu posts to find out which sweet treats you’ll be able to enjoy at both of our locations. Jenna Rae Cakes at The Forks is open daily from 10am – 9pm. Bundle up and we’ll see you soon!

We’re Hiring a Baker!


We’re hiring! Jenna Rae Cakes is currently looking to fill a Full-Time Baker position.


Candidate Profile Summary
We are looking for someone with passion, and experience, for creating high quality baked goods under time and space constraints with a commitment to consistency and detail work. The ideal candidate will have a strong work ethic, be a team player that works hard and continually goes above and beyond the basic requirements that will improve the bakery, and can positively solve problems. This individual is expected to have great organization and time management skills, and will have an additional background in customer service.

Duties and Responsibilities
– Able to follow recipes to prepare a variety of menu items from scratch with little to no instruction
– Ability to take and follow direction
– Attention to fine detail required for all daily tasks
– Team player work ethic a must
– Ability to establish priorities and work independently as well as part of a team
– A passion for baking and creating must be evident in daily work
– Willingness to experiment with new flavours and ideas
– Continual creativity required to aid in the execution of new products which fit the Jenna Rae Cakes brand and current line of products
– Work closely with all staff to ensure products are produced and stored in a timely and efficient manner
– Responsible for proper storage, labelling and use of all food supplies to prevent unnecessary spoilage and to maintain cost control
– Ensure overall cleanliness and health standards are being met
– Responsible for exceptional customer service
– Able to learn menu items, including cake details, to take orders for product daily over the phone
– Consistently displaying a positive and happy demeanour when customer service is required
– Responsible for daily and weekly cleaning tasks as per cleaning schedule

Credentials and Experience
– Pastry Arts diploma or equivalent education favoured, but not required
– Experience in a bakery/kitchen setting required
– Experience with high volume production of piped goods an asset
– Experience with macarons, cupcakes, truffles and meringues an asset
– Experience and excellence in the customer service field mandatory


All qualified applicants are welcome to apply via email to jordain@jennaraecakes.com. Applicants must submit 1 email only containing cover letter, resume and portfolio (no larger then 2mg per attachment). While we graciously thank all individuals for applying, only successful applicants will be selected for an interview.

We Are Hiring!

Part-Time Front-of-House Positions


Candidate Profile Summary: We are looking for a hard-working, dedicated person, with open availability and positive energy to join our Jenna Rae Cakes Storefront Team at The Forks and 580 Academy Road. There are permanent part-time position openings with opportunity for advancement in our growing company.


Duties and Responsibilities

  • Uses communication skills to build strong relationships with customers
  • Ensures that every customer is served in a friendly, polite, and prompt manner
  • Deals with customer needs and concerns (both in-person and on the phone)
  • Ensures that the cooler is fully stocked, and presented in an aesthetically pleasing and organized manner
  • Ensures the storefront is always clean and presented in the highest company standard
  • Takes part in opening/closing duties
  • Takes part in additional cleaning/duties
  • Must be flexible to work at both of our locations at 580 Academy Road and The Forks


Credentials and Experience: 1+ years in a customer service driven job.


How to Apply: Email syd@jennaraecakes.com with a cover letter and resume ASAP. Only successful applicants will be contacted.

How We Come Up With Macaron Flavours

In the fall we asked what you would want to see on our weekly Blog. We received many answers varying from individuals hopeful we would share recipes to people asking for a behind the scenes look at how we make our macarons and cookie sandwiches! We recently shared a behind the scenes look at our cookie sandwiches and today, we are answering the question, ‘How do you come up with all the macaron flavours?’


If you’ve been following Jenna Rae Cakes for a while you know that we have an extensive list of macaron flavours up our sleeves. As soon as you think you’ve tried them all a new flavour pops up and suddenly you’re rushing into the shop to try the latest creation from our amazing bakers.


Stack of colourful macarons bitten into to reveal filling by Jenna Rae Cakes

Coming up with new flavours usually starts with our bakers reminiscing on a childhood favourite treat or commenting on a delicious flavour combination they’ve had the chance to try recently. From the initial flavour idea, our talented staff will brainstorm the best way to recreate the flavour in the form of our chewy, delicious macarons. Most of our macarons are filled with a combination of buttercreams, ganaches, jams, curds, meringues, reductions, baked fillings and more! The sky really is the limit each baker will offer suggestions of ways to create the best reincarnation.


Next step is testing the flavour! Our team will create all the pieces to make the delicious macaron and will sample each piece of the filling to be sure it’s held to the high flavour standards of each Jenna Rae Cakes product. Each flavour is taste tested by the team to find ways to improve on the first flavour profile draft and each time a flavour is tested, the goal is to continue to improve it until we think, ‘This is it!’


Some of our favourite creations in the Jenna Rae Cakes kitchen over the last few years were all of our sour flavours like Fuzzy Peach, Sour Cherry Blaster and Sour Watermelon. We have also enjoyed all the marshmallow goodness in popular flavours like Lucky Charms, S’mores and Butter Beer. Our whipped batter fillings is a filling we’ve been improving over the years– the cookie dough macaron we started with is not the same cookie dough macaron you enjoy today! We’ve been whipping batter fillings over the past couple of years to bring you your favourites like Birthday Cake Batter, Brownie Batter and the popular Holiday macaron, Sugar Cookie.

More unique flavours, like chips, gravy and rum and coke, require some brave taste-testers in the kitchen. Trust us, when you add gravy to buttercream, you’re really crossing your fingers and hoping for the best! Those with a more adventurous palette are sure to always find a flavour to try during Father’s Day, Halloween and Harry Potter Day.


We love the creativity and willingness to try new things that our dedicated and hard-working staff bring to the JRC kitchen. Each staff member has brought with them a wide variety of flavour ideas and we are so grateful they have shared their ideas with us to create macaron flavours our customers love and come back to enjoy over and over again.


What is your favourite macaron flavour?

Top 9 of 2018

Welcome, 2019! To start of 2019 we are looking back at our top 8 Instagram posts of 2018. If you know anything about JRC, you know that we love Instagram. Instagram has been the way we reach out to our customers to let them know what is on the menu each day and to share photos of our sweet treats with followers from around the world.


We take pride in the content we put out on Instagram so it’s always interesting to us to see which posts perform better than others. With such a monumental year, we had a few ideas which images would make our top 9 but a few surprised us. Let’s take a look at our top 9 posts!


Jenna Rae Cakes 2018 top 9 posts from Instagram


It’s no surprise our biggest moments of 2018 were also your favourites! Jenna’s wedding (and her wedding cake using techniques from the Maggie Austin workshop Jenna attended with Ashley in May) was a highlight and the flood of DM’s we received congratulating Jenna and telling her how beautiful she was on her wedding day was so appreciated.


Jenna’s baby on the way is, of course, another highlight we were excited to share with our Instagram community. From comments to DM’s, we’ve heard all your favourite places for maternity clothing and suggestions for all things baby related. We are so excited to share Jenna’s little girl with you in 2019.


The opening of The Forks was a BIG highlight for us this year and we are glad to see it was for you, too! Our location at The Forks made picking up your JRC treats a little easier for those who are closer to The Forks or make dates with family and friends to visit this iconic Winnipeg location. We’ve felt your support since opening our second location and we are so grateful that we can have two locations in one city.


The best day of the year for us was also a favourite of yours– Harry Potter Day! To us, Harry Potter Day is even better than Christmas! Dragon Eggs, Butterbeer EVERYTHING, sorting our customers into their house at Hogwarts and seeing people line up in their best robes has us wishing we received our letter to Hogwarts. We may all be muggles but we love bringing the magic of the books to you.


While we can already predict what our top 9 posts for 2019 will be, we are even more excited to see you follow along with us as we continue to grow to better serve you. Happy 2019!


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