Harry Potter Day 2019 Recap

The Hogwarts Express has left Hogwarts for another year, the witches and wizards are returning home and everyone will have to wait until next year to perfect their spells and incantations, play quidditch and hang out in their house common rooms.


Harry Potter Day has come and gone but we are reflecting on the fun from the most magical day of the year!


While each year keeps getting bigger and better, this year had a new twist for us to embrace– our summer hours meant that instead of opening at noon like we had previous years, we were opening at 10am! We didn’t know if people would be lining up before opening and, if so, how early they would be there. When people asked us what time the line up would start, we guessed about 2 hours before opening as in previous years and, well, we were quite right.



The first person took their spot outside our little shop on Academy at 7:30am and the lineup grew from there. Witches and wizards came dressed in their Hogwarts attire, muggles came in their best Harry Potter Fanfare and some individuals even brought blankets, pillows, camping chairs and umbrellas to beat the heat!  This year we handed out cups of butterbeer to those who patiently waited in line and we felt so grateful that they were patient with us as we worked inside to prepare for the big day.


When the winner of our Exclusive Harry Potter Pre-Shop Experience arrived, the winner, along with her guests, skipped the lineup, walked to the door, said the secret password and inside they came! They had the opportunity to sip on glasses of butterbeer while they had the entire shop to themselves to check out the treats and pick out their favourites. The winner and her guests each received a wand from Protego Wand Shoppe— a local artisan who handmakes wands!


The doors opened and the lineup began to filter in! We loved seeing the excitement on our customers’ faces as they saw all the treats in person for the first time! Watching them carefully choose which items they wanted, finding out which house they were in when they picked the house egg they wanted to take home and seeing the Harry Potter outfits were all so special. Guests young and old were full of wide-eyed wonder as they gawked at the pastry case and left the shop full of joy at the treats that were inspired by their favourite books.



We want to say a big THANK YOU to YOU! To each and every witch, wizard, muggle, house-elf, giant and half-blood who hopped on a broom, caught the night bus, used some floo powder or found a portkey to make your way to Harry Potter Day, THANK YOU for joining in the magic with us as we celebrate The Boy Who Lived and the magical world of Harry Potter. It’s because of you that we are able to do these theme days and we hope that we can continue to create magic for you for years to come!


As the shelves began to clear out of the most popular menu items, like our 4″ Happee Birthdae Harry cakes, house dragon eggs and golden snitch cupcakes, we were pleased to still have character macarons in stock until the end of the day, along with other magical treats like Philospher Gems and Love Potion Bites, so that those who came later in the day could still indulge in our whimsical treats. The menu this past year was our most comprehensive yet and we are already scheming up magic for next year… the work of witches and wizards who are up to no good is never over.


Until next year, stay out of mischief!


Below are a few images we were tagged in on our Instagram stories on Harry Potter Day!

Win an Exclusive Harry Potter Day Shopping Experience

Jenna Rae Cakes Harry Potter Day 2019 Contest


Have you ever wondered what it would be like to have Hagrid as your personal escort into Diagon Alley? Experience the magic of Harry Potter Day at JRC with an exclusive Harry Potter Day Pre-Shop experience for you and 3 of your favourite muggles!


What you’ll win:

– Skip the line of witches, wizards and muggles on Harry Potter Day and enjoy a private shopping experience before the shop opens to enjoy seeing all the magically inspired treats from your favourite books and movies!

– Indulge in a glass of butterbeer for you and your friends to make you feel like you’re hanging out at The Three Broomsticks.

– Take home a 4″ Happee Birthdae Harry cake to share with your friends

– Let the wand choose you when you and your friends each take home a locally handmade wand!


How to enter:

– Step 1 – Join our owl list (we promise we won’t send any howlers)

– Step 2 – Comment on our Instagram post and tag the friends you’d take with you on your magical pre-shop adventure!

Already on our owl list? Just tag your friends in the comments of our Instagram post!


Winner announcement:

– One lucky muggle will be randomly selected from the Goblet of Fire on 5pm on July 26th. The winner will be announced on our Instagram stories.


Keep an eye on our Instagram stories for a special EXTRA ENTRY that will only be available over Instagram stories!

We hope you brewed your Liquid Luck correctly!

Want to see all the magical treats inspired by Harry Potter we will have available? Click HERE to find out!

Jenna Rae Cakes Harry Potter Theme Day 2019


*Winner must be on our mailing list to win. Contest to run Monday, July 22nd – July 26th at 5pm. Winner must show their DM and say the secret password to enter upon arrival.*

Harry Potter Day 2019

Jenna Rae Cakes Harry Potter Theme Day 2019


Calling all witches and wizards, muggles, giants, house elves and half-bloods! Hop on your broom, catch the night bus, grab some floo powder or find a portkey and make your way to our third annual Harry Potter Day is happening on Saturday, July 27th from 10am – 6pm at our Academy Road location!


Harry Potter Day has become our favourite day of the year at JRC. Our cooler is stocked with treats inspired by the books we’ve come to love, customers come from near and far to line up, often in costume, to indulge their whimsical side with our treats and we get to meet other fans who share in the love of the magical world J.K. Rowling created. It’s simply the most magical day of the year.


Take a look below to see the full menu we will have available for you on Harry Potter Day at our shop on Academy Road!



Licorice Whip
Acid Pop
Lemon Sherbet
Liquid Lucky Charms
Fire Whiskey
Pumpkin Juice
Berry Potter
Vanilla Sorting Hat


Jenna Rae Cakes Harry Potter Day 2019 character macarons


We will have vanilla macarons printed with your favourite characters!



We won’t tell you which flavours are inside! You’ll have to buy a box and try them all!


Jenna Rae Cakes Harry Potter Day 2019 sorting hat cookie sandwiches


Our popular Sorting Hat cookie sandwiches are back along with other inspired flavours.


Sorting Hat Brownie Cookie Sandwich + Sugar Cookie Sandwich
Butterbeer Sugar Cookie Sandwich
Happee Birthdae Harry Sugar Cookie Sandwich
Cornelius Fudge Brownie Cookie Sandwich
Book of Monsters Monter Cookie Sandwich
Gluten Friendly Sorting Hat Sugar Cookie Sandwich


Jenna Rae Cakes Harry Potter Day 2019 Dumbled'oreos


Our classic chocolate covered Oreo’s printed with Dumbledore
Happee Birthdae Harry covered Oreo’s


Jenna Rae Cakes Harry Potter Day 2019 Chocolate Frog Covered Oreos


They may not come alive, but our Chocolate Frog covered Oreo’s are sure to be a magical treat!

Milk Chocolate
Vegan Friendly Dark Chocolate



Our classic cream puffs with a magical makeover!

Pumpkin Pastie
Hapee Birthdae Harry
Golden Snitch



Filled with candied popcorn, candy and house sprinkles, we’ve reimagined our dragon eggs for each house at Hogwarts! Plus, one lucky witch or wizard will find a $25 gift card sock inside of their dragon egg to free a house elf as our nod to Dobby!

Gryffindor Red Dragon Egg
Slytherin Green Dragon Egg
Ravenclaw Blue Dragon egg
Hufflepuff Yellow Dragon Egg


Jenna Rae Cakes Harry Potter Day 2019 Happee Birthdae Harry Cake


A replica to the ‘made with love’ cake Hagrid makes for Harry, our 4″ Happee Birthdae Harry chocolate lovers cakes will be packaged in an acrylic box and are the perfect treat to share with 2-4 friends.



Polyjuice Potion Salted Caramel


Jenna Rae Cakes Harry Potter Day 2019 Cupcakes


Golden Snitch Salted Caramel
Happee Birthdae Harry
Berry Potter
Chocolate Sorting Hat
Chocolate Frog



Inspired by Romilda Vane, we’ve filled our Salted Caramel Bites with Amorentia! Gift a few of these love potion infused chocolates to your crush to make them swoon for you.



We used our own alchemy to create these Birthday Cake Philosopher Stone Gems! They may not produce the Elixir of Life, but they are certainly worth enjoying.


Our Third Annual Harry Potter Day will take place on Saturday, July 27th from 10am-6pm at our shop on Academy road! Enjoy a treat of Butterbeer while you wait in line and make the waiting even more fun while testing your Harry Potter Knowledge that morning over our Instagram stories.


Have you ever wondered what it would be like to have Hagrid as your personal escort into Diagon Alley? Experience the magic of Harry Potter Day at JRC with an exclusive Harry Potter Day Pre-Shop experience for you and 3 of your favourite muggles! Stay tuned for details on this magical contest!


Jenna Rae Cakes Harry Potter Day 2019 Golden Snitch

Summer Hours

Jenna Rae Cakes interior on Academy


There’s nothing like getting out the city early on a Friday or Saturday to spend a full day at the beach, visit a u-pick or head out to a cabin to spend the day with friends and family. We understand how valuable each day is during the summer months and we want to make sure you can enjoy each day to the fullest.

Our extended Summer Hours are now in effect at our Academy Road location.

Tuesday – Thursday
Noon – 6pm

Friday + Saturday
10am – 6pm

We are open earlier on Friday and Saturday so you can stop by anytime after 10am to pick up your treats for the day or weekend! Take a box of cupcakes to the lake, your favourite cookie sandwiches to the beach, and stock up on macarons to indulge in all weekend long.

If you want to make your visit short and sweet, place a Daily Pre-Order Tuesday – Friday by calling our shop on Academy to reserve a selection of our treats available that day. You can even pre-pay on your credit card and grab and go with your treats when you pick them up. Call 1-204-691-422 to place your pre-order.

See you this summer!

Time To Party!

Jenna Rae Cakes Party Squares


Our brownie has evolved since the beginning of Jenna Rae Cakes. What started as a sky-high double layered brownie enough to share with at least one more person has transformed a few times to bring us to where we are today.


When we were creating our brownies, we always wanted to have at least one layer of super thick, rich, fudgy brownie for you to indulge in. We would add fudge, marshmallow or browned butter frosting in between the layers and top with delicious flavour additions to create a unique flavour of brownie. Truth be told, our brownie was great, but we started to feel like there had to be a better way to jampack flavours into a treat that would be easier to eat while still being similar to a brownie.


We began thinking of the delicious squares we’ve all come to know and love from our childhood. We can all remember going to family gatherings where our parents and relatives would whip up a tasty bar to cut up into bite-sized pieces for everyone to enjoy. Dainty trays at Christmas were always filled with Nanaimo Bar and other decadent flavours put into bar form. With these memories flooding back, we knew Party Squares were the perfect replacement for our brownie.

Jenna Rae Cakes Nanaimo Party Square

The Nanaimo Brownie Party Square


Our team of talented bakers began creating mouth-watering flavour combinations in Party Square form, often still incorporating a brownie or blondie layer as an ode to our original brownie that graced the JRC menu for many years. Now, each week at Academy, we feature a flavour of Party Square. Some of our most recent featured flavours have included Chocolate Chip Banana Bread with Milk Chocolate Fudge, Cookie Dough Brownie, Nanaimo Bar Brownie, Cotton Candy Blondie, Red Velvet, Peanut Butter Marshmallow Square, Sticky Coconut Brownie and more!

Cotton Candy Blondie Party Square by Jenna Rae Cakes

Cotton Candy Blondie Party Square by Jenna Rae Cakes


The creative flavours will only continue to grow as we expand into new seasons at JRC and our entire team is already dreaming up Party Squares for the rest of the year using the flavours you’re most excited to see on our menu as the year progresses including lemon, pumpkin and candy cane.


Check out our Daily Menu to see which flavour is available this week, then pop by our shop on Academy and try a party square today!


Peanut Butter Marshmallow Party Square by Jenna Rae Cakes

Peanut Butter Marshmallow Party Square by Jenna Rae Cakes

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