We are Hiring: The Forks

Jenna Rae Cakes is hiring a full-time position at our location in The Forks! This is a unique position as we hope to find someone is the perfect fit for our team. Keep reading below for details on the position and how to apply!



Full-Time Front of House at our Forks location


About The Position:

The Forks has renewed energy with the addition of The Common and other main-floor shops in this iconic Winnipeg location. Our shop is located on the second floor, where the environment is more relaxed and busyness comes in waves. We are looking for a hard-working, dedicated individual who is passionate about the customer service industry and is willing to drop everything to go above and beyond to help a customer, while also being content during the slower times of the day to keep themselves busy while maintaining a professional demeanour.

This job will come with downtime during your shift where you are still expected to help all customers as they come by. During downtime, you will be allowed to fill your time with reading, sketching, etc. Books and notebooks will be allowed. Spending time on your cell phone or on a laptop is not.

This position is full-time days, Monday through Friday and comes with a competitive wage and benefits.  We hope that the successful candidate will become a long-term member of the Jenna Rae Cakes team.


Duties and Responsibilities:

-Uses communication skills to build strong relationships with customers
-Ensures that every customer is served in a friendly, polite, and prompt manner
-Handles customer needs and concerns with professionalism
-Ensures that the cooler is fully stocked, and presented in an aesthetically pleasing and organized manner to visual guides
-Ensures the storefront is always clean and presented in the highest company standard
-Takes part in opening/closing duties
-Takes part in additional cleaning/duties


Credentials and Experience: 

1+ years in a customer service driven job.


How to Apply:

Email [email protected] with a cover letter and resume ASAP. Only successful applicants will be contacted.


Elevate your Packaging

Hi there! Ashley here. I’m one of the owners of Jenna Rae Cakes and am in charge of all of our packaging sourcing, creation and design here at Jenna Rae Cakes and it’s one of my favourite parts of the job! There’s something special about beautiful packaging. When you take your high-quality, delicious treats that you put your heart, soul, time and talent into, being able to place it into stunning packaging really is the cherry on top! We get a lot of questions from bakery owners about packaging, so we want to share our top tips with you.


Step 1 – Work with a Graphic Designer

I am a graphic designer by trade and am so thankful for my training. I realize that hiring a graphic designer is an added expense, but if you’re looking for something custom and unique, it truly is the way to go. A designer will work with you to build packaging, from scratch, that fully suits your needs and your brand.  A custom touch in an industry as competitive as ours really does make a difference. My favourite packaging that I’ve designed (so far) is our range of Liquid Flavours. We started with our Liquid Cotton Candy, and we went through over a year of designing samples until the packaging was perfect. We’ll be releasing our full line in May and I can’t wait for everyone to see the whole collection together!


Step 2 – Know your needs

When it comes to packaging, knowing your specific needs and requirements for what you’re looking for is key. For example, when we were looking for our most recent Hot Chocolate Bomb packaging, we knew we wanted packaging that would hold the Hot Chocolate Bomb secure so that we could ship them with less risk of them breaking in transit. We also know our cakes are a lot taller than normal so generic cake boxes from stores like Bulk Barn don’t quite work. I designed a custom dieline that worked for the unusual size of our cakes, and worked with our supplier to test out different materials until we got it right. The result are stackable, sturdy cake boxes that are tall enough for all of our most popular designs and it has made transport so much easier! Take the time to really figure out what your specific packaging needs are from specific sizing, materials and even the quantities you’ll go through on a regular basis so that you are best set up for the next steps!


Step 3 – Know your limitations

The sky can be the limit for packaging design, and I encourage you to think outside the box! But it is also good to understand that special treatments like foil, fancy paper and custom dielines can be very pricey, especially when working in smaller quantities. Temper expectations and know that there are always ways to make your packaging work on a budget! Creating a beautiful sticker or stamp is a common and easy way to jazz up otherwise simple packaging. Submit your ideas and quantity numbers to multiple suppliers and get multiple quotes — you’ll never regret having options! As long as you vet them first (see the next point).


Step 4  – Do your research

Once we know exactly what we need, it’s time to research. I have spent countless hours researching packaging suppliers and talking with them to see if they’d be a good fit for the project. From inquiring about specific stocks, minimum order quantities to what supplier capabilities are, take your time to research and know that you’ll probably spend more time than you think on this step. It’s important not to rush this step. The more research you do, the better prepared you are to know what’s out there and find a company that can meet your specific needs. No matter what you want, there IS a company out there who can do it for you—you just need to find them. We try and use local whenever possible, and one of our local print shops stores your extra packaging for you and ship you only what’s needed every few weeks which helps save on space and shipping costs.

Once you find a supplier that checks your boxes, ask for multiple samples of their past work. You don’t need to get a sample of your specific design at this stage (that comes later and typically comes with production fees). If you’re looking to have a tube box made, ask for samples that are similar in size and production to what you’re looking to get produced. Once you have that sample in your hands you’ll get a better feel for the quality and craftsmanship of the packaging and you can test it out to see if it will actually works for you. Be prepared to pay for samples and know it’s worth it to pay for samples along the journey of finding the perfect packaging.


While we are very often asked about where we get our packaging from, and although we’ve shared a list HERE in the past with some of our favourite packaging suppliers, we can’t stress enough the importance of doing your own research and sourcing. We know how tempting it can be to think that sourcing packaging is as simple as asking “where did you get yours made?”, but as you can see from above, custom packaging that suits your brand doesn’t come pre-made and it is a complex project that is tailored 100% to your needs. The time and effort you put into researching and creating your own packaging will be well worth it when you see all of your creations that you built from scratch in the hands of your happy customers.

We are Hiring! Part-Time FOH/CSR

We’re Hiring a Part-Time Front Of House/Entry Level Customer Service Representative.


Candidate Profile Summary:
We are looking for a hard-working, dedicated person with positive energy to join our Jenna Rae Cakes Front of House / Customer Service Team. We’re looking for someone with strong interpersonal skills, who is comfortable communicating in a variety of different mediums to JRC customers and potential customers. This person excels in a fast-paced, deadline-driven environment, loves to multi-task, and is hyper-organized, and very proactive.


Skill Set:
+ Great at problem-solving
+ Incredibly organized
+ Excellent time-management skills
+ Loves calendars, spreadsheets, and data entry
+ Strong written communication skills. Is comfortable and proficient at drafting an email that is friendly, professional, detailed, and grammatically correct
+ Strong verbal communication skills. Someone who presents themselves in an approachable, friendly, courteous, and professional manner. Someone who people love being around!


Duties and Responsibilities:
+ Interacting with all types of Jenna Rae Cakes customers both verbally, and through emails, regarding in-store and online orders, and customer experiences
+ Quoting on cakes and custom orders
+ Updating, managing and organizing all online and in-store orders
+ Working with our team to coordinate production schedules and timelines
+ Helps customers in-store with great product knowledge and service
+ Approx 3 Front of House shifts per week + 2 CSR shifts per week. 30 hours per week.


+ 1+ years in a customer service driven job required
+ Experience in a restaurant or retail environment an asset
+ Ability to work well independently and with others
+ Must have weekend availability


Sound like the job for you?
All qualified applicants are welcome to apply via email to our General Manager [email protected] with their cover letter and resume. While we graciously thank all individuals for applying, only successful applicants will be selected for an interview.

Third + Bird Menu

Third + Bird is this weekend and we couldn’t be more excited to see you! We have some delicious treats on our menu for this market that we can’t wait for you to try including some brand new flavours we’ve never made before! Blue Razz Livewire Macarons? Salted Caramel Brownie Swirl Cookie Dough Cups? Check out the full menu below!

6-Macaron ‘Candy’ Giftboxes

For each market, we make a macaron box exclusively for Third + Bird and this market is no different! Each box is glutenless and comes with one of each of the following candy flavours:
Blue Razz Livewire
Strawberry Marshmallow
Coke Bottle
Fuzzy Peach
$16.50 per box


Mini Cookie Sandwiches

Your favourite cookie sandwiches, just mini! Available in the following flavours:
Toffee Salted Caramel
Cotton Candy
Chocolate Chip
Swiss Roll
$3 each of 3 for $8


Cookie Dough Cups

Our edible cookie dough ready to eat with a spoon. Available in the following flavours:
Chocolate Chip *vegan friendly
Red Velvet Oreo *vegan friendly
Salted Caramel Brownie Swirl
$5 each


Also available will be gift items including Jenna Rae Cakes + Sweet Treats, Party Candles in Pearl and Pink, a variety of apparel, our signature candle collection, greeting cards and our macaron necklace!

All items are first-come, first-served with no holds available.


Learn more about Third + Bird Spring Market HERE.


We look forward to seeing you this weekend!

Mother’s Day Pre-Orders Are Here!


Mother’s Day is right around the corner and we’ve created a menu of beautiful and delicious treats that will show your mom or mother figure in your life how much you appreciate them. Our Mother’s Day Pre-Order menu feature printed macarons with illustrations designed by Jessie Thiessen of Small Jane for that extra special touch that top our Mother’s Day Works Cupcakes and Mother’s Day Cake and are safely tucked into our Macaron Gift Boxes and Assorted Treat Boxes!


Our Mother’s Day Pre-Orders are open for pick-up on the following dates:
Friday, May 7th + Saturday, May 8th.

Mother’s Day Pre-Orders close on Monday, May 3rd at midnight.


Click here to shop our amazing Mother’s Day Treats!


Pick-Up Information:

All Mother’s Day Pre-Orders will be picked up at our shop at 580-E Academy Road.


Please check your order confirmation and arrive on the date you selected at check out. When you arrive, please have the name the order was placed under, time slot as well as the order number handy and please let us know what your order is for so we can easily locate it in our shop for a quick and easy pickup.


Please be sure to check the care instructions if you plan on serving your treats later in the day or on a different date than pick up.


Due to Covid-19 you will not be able to skip the lineup when picking up your Mother’s Day Pre-Order. If you’d like curb-side pick up, please call our shop at 1-204-691-4222 once you arrive in our parking lot and have your name and order number ready and our team can bring your order out for you. Thank you in advance for your cooperation.


If you have any questions, please send an email to [email protected] or give us a call at 1-204-691-4222 and we would be happy to help.


From all of us at JRC, Happy Mother’s Day!

April Community Initiative Of The Month

For the month of April, our Community Initiative of the Month is the Childen’s Hospital Foundation of Manitoba in support of reaching their goal to purchase a Long Term Care Ventilator!


Since 1971, the Children’s Hospital Foundation of Manitoba has inspired and rallied donors to improve and help save young lives. The vision of the Children’s Hospital Foundation of Manitoba is to be the charity of choice devoted to funding excellence in child health care and child health research. The mission of the Children’s Hospital Foundation of Manitoba is to improve the health of children everywhere, by inspiring our community to support excellence in child health care and child health research.


With the support of individual donors and corporate partners, the Children’s Hospital Foundation of Manitoba ensures that there is a reliable, consistent, and significant flow of funds available to augment government funding of Children’s Hospital – HSC Winnipeg. Your philanthropy keeps the system robust and successful by increasing the hospital’s capacity to run important and innovative programs and acquire state-of-the-art equipment.

The long-term care ventilator supports medically fragile children in the HSC Winnipeg Children’s Hospital Pediatric Special Care Unit (PSCU). The growing numbers of premature births in Manitoba, Northwest Ontario and Nunavut means there may not be enough equipment to meet the growing demands of premature births in the province.


Medical advancements have made it possible for premature infants to survive as early as 23 weeks gestation, when normal gestation is 40 weeks. As a result, these children may have complex medical issues and respiratory conditions. Other children who have suffered trauma, neuromuscular disease or respiratory disease also access this service. In the time of COVID-19 and with annual flu and respiratory illness seasons coming, having this equipment available is more important than ever.


Portable ventilators are life-support equipment that is essential for the survival of patients at Children’s Hospital. At any given time, the hospital needs eight ventilators, which enables medically stable kids to go home with the important equipment they need to breathe. Each unit costs approximately $15,000.


This year the Children’s Hospital Foundation of Manitoba is celebrating its 50th anniversary and what that really means to their team at the Foundation is that they are celebrating 50 years of community impact.  It is the community of donors, sponsors, volunteers, supporters such as media and the Foundation Families that ensure the best medical research, tools and care programs are here for the kids needing Children’s Hospital.


A portion of sales from all cupcakes at Academy, The Forks and over SkipTheDishes will be donated to the Children’s Hospital Foundation of Manitoba Long Term Ventilator campaign throughout the month of April.  To learn more about the Children’s Hospital Foundation and their Long Term Ventilator campaign, click here.

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