ABOUT THE BAKERY
Self taught cake designer Jenna Rae and designer and photo stylist Ashley Nicole co-own
Jenna Rae Cakes, a beautiful boutique bakery located in Winnipeg, Manitoba, Canada.
JENNA RAE, CO-OWNER
HEAD CAKE DESIGNER
Jenna is a self-taught baker and cake designer who found a passion for creating custom cakes in 2010. Her classic, feminine approach to cake design, partnered with her eye for detail and on-trend aesthetic, has led Jenna to the forefront of the wedding industry–setting the trends with flawless execution of intricate designs. She founded the storefront in March of 2014, setting the course for the success of the business. Jenna prefers salty chips to super sweet confections, so it’s no surprise her favourite treat is a salted caramel cupcake or macaron.
ASHLEY NICOLE, CO-OWNER
GRAPHIC DESIGNER AND STYLIST
Ashley Nicole is a graphic designer and photo stylist who has been working in the wedding industry since 2010. Her start in the wedding industry as Creative Director for a local wedding magazine made her the perfect designer for the Jenna Rae Cakes brand from it’s humble beginnings. Her expertise in photo styling and curating the company’s brand and social media presence has played a major role in the worldwide success of the business. Ashley’s favourite treats at the bakery are the signature salted caramel and creme brûlée macarons, and the chocolate peanut butter cup cupcakes!
The Jenna Rae Cakes team is made up of hard working, dedicated, and fun to be around staff who share in Jenna and Ashley’s commitment to providing their customers with outstanding goodies that are both beautiful and delicious. Each staff member is a valued and integral part of the Jenna Rae Cakes team and we love to flaunt how much we appreciate them! Trevor, our store manager (and also Ashley’s husband!) is the one who mans the storefront, greeting each customer with a smile and a little bit of quick wit. Aelea, our head baker, manages our kitchen and curates a creative environment where endless baking, day-dreaming of new flavour combinations, and testing out new products takes place. Think you would make a great addition to the team?
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The shop’s humble beginnings started with co-owner Jenna Rae baking in community kitchens overnights while working day jobs, until she decided to take the plunge and open a storefront in March of 2014 with the support of her family and friends. With Jenna’s stunning wedding cakes already being featured in highend publications, and her custom cakes being sought out by local celebrity clientele, it wasn’t long before her twin sister, Ashley Nicole partnered with her to help the bakery reach it’s full potential. Ashley Nicole’s impeccable photo styling and design skills, paired with Jenna’s elegant creations, have lead Jenna Rae Cakes to fan favourite awards, down-the-street lineups, and continued success in all areas of product creation and presentation.
MARTHA STEWART WEDDINGS
MARTHA STEWART WEDDINGS PRINTED ISSUE (WINTER 2017)
GLOBAL TV WINNIPEG
WEDDING BELLS MAGAZINE
THE CAKE BLOG
Jenna Rae Cakes has been featured on Once Wed, Style Me Pretty, 100 Layer Cake, Wedding Bells, Grey Likes Weddings, and more.