July Community Initiative of the Month – QPOC Winnipeg

For the month of July, our Community Initiative of the Month is QPOC Winnipeg!

QPOC Winnipeg’s goal is to provide Winnipeg’s Queer and Trans Black, Indigenous and People Of Colour, with safer spaces, resources, and a support network that recognizes the unique experiences and needs of the QTBIPOC community. From dance parties, and open mic nights, to potlucks and sharing coffee with a fellow QTBIPOC, they are there.



We asked one of the founders of QPOC Winnipeg, Uzoma Chioma, to share with us more about the heart behind QPOC so we can get to know them and the work they do in Winnipeg better. Take a read below!


Tell us about how QPOC Winnipeg came to be.

QPOC started in 2014 with myself and a couple of Black and Queer friends. We realized there were no spaces created where Queer/Trans Black, Indigenous and people of colour could gather as community and have their identities and unique experiences centred. There was also a complete lack of constructive dialogue surrounding racism and discrimination that exists within the 2SLGBTQ* community. We decided to create those safer spaces and opportunities for important critical dialogue to address these issues and uplift 2sQTBIPOC TBIPOC – Two Spirit, Queer|Trans, Black, Indigenous & people of colour community.


Tell us more about how you support your community.

We host safer space based events that explicitly center the needs of 2sQTBIPOC. Everything from dance parties to open mic nights where we feature local and international artists. We provide support for asylum seeking queer refugees, we provide training, education and workshops for schools, organizations and businesses. We host DJ workshops, provide advocacy, partner to host conferences, community coffees and potlucks, have a chest binder fund for community members who cannot access a chest binder on their own, we partnered with Sunshine House to establish an emergency food security fund and to host fundraisers that provide direct support to community members. And so much more 🙂


How has covid-19 caused QPOC to shift their offerings for the QTBIPOC community in Winnipeg?

We’ve been unable to host our monthly events. This has been a big loss in terms of consistent opportunity for community to connect and gather. We have been able to get creative and through strong partnership with the University of Manitoba Institute for the Humanities, engage community through the arts and provide direct financial support for projects developed under a specific theme.  We continue to reach out to folks directly, using social media as a way to stay engaged and recently hosted a community coffee, with free coffee and snacks, to encourage folks to connect and meet outdoors with community. As public health orders continue to loosen we’ll create more safer opportunities for community.


For the month of July, Jenna Rae Cakes will be donating 5% of all cupcake sales to QPOC Winnipeg. To learn more about QPOC Winnipeg, click here. Be sure to follow QPOC on Instagram as well!


Summer is here! It’s time to enjoy those long hot days and warm nights before they leave us all too soon! Last year we introduced you to our collaboration with Bridge Drive-In, a classic Winnipeg establishment that we’ve spent our time frequenting for as long as we can remember. It’s a Winnipeg tradition to head down to BDI and enjoy their delicious flurries and other ice cream treats while walking down the bridge and taking in the summer sunshine. This year, we are collaborating once again with BDI and we are so excited to have a new menu of delicious flavours for you to enjoy!

Take a look below at our menu with BDI which is currently available at their location on Jubliee.



*Can all be made vegan by asking for vegan soft serve!*


🍪 Chocolate Chip Cookie Dough 🍪
We introduced you to this treat last year and it was so popular we brought it back this year! A generous amount of Jenna Rae Cakes Chocolate Chip Cookie Dough is swirled into vanilla soft serve! Ask for vegan ice cream and this is a delicious treat you’ll come back to time and time again!


🍒 Imperial Cookie Dough 🍒

We’ve taken a generous amount of our staff and customer favourite Imperial Cookie Dough swirled it into delicious vanilla soft serve along with jam and imperial cookie royal icing! Each Imperial Cookie Dough flurry is a beautiful pastel shade of pink and is topped with a maraschino cherry!


🍰 Birthday Batter Cookie Dough 🍰 

If you love birthday cake batter and cookie dough then you’re going to LOVE our Birthday Batter Cookie Dough Flurry! Vanilla soft serve is filled with generous scoops of Birthday Cake Batter Cookie Dough and Pink Birthday Batter Buttercream both swirled in and is topped with sprinkles! Delicious and adorable, this is one cookie dough flurry you’ll love!





🍪 Chocolate Chip with Twist Soft Serve 🍪

Two of our Jenna Rae Cakes Chocolate Chip Cookies are filled with BDI’s Twist soft serve ice cream. A delicious combination of classic chocolate chip cookies and vanilla and chocolate ice cream.


🎉 Vanilla Sprinkle with Vanilla Soft Serve 🎉

Two of our Jenna Rae Cakes chewy Vanilla Sprinkle sugar cookies are filled with BDI’S Vanilla soft serve ice cream! This is an ice cream sandwich sure to please every palette! 



Check out BDI’s location and hours by clicking here! Be sure to tag us on Instagram with the tags @jennaraecakes and #jrclovesbdi

We are open!

These past few months have been an adventure. Having to make the decision to close our shops to the public was the hardest decision we’ve ever had to make and since that day we’ve been looking forward to the day we would get to reopen our doors and welcome you back in. That day has come and we are so excited to welcome you back into our shops starting on June 16th!


As with every business that is opening up, there are a few extra precautions in place to keep our team and you, our valued customers, safe and having the best experience. Please take a read below to learn about what your shopping experience will be like at each of our locations and to read the answers to our FAQ!


Academy Road

Monday – Saturday noon – 6pm
Closed Sunday


Your shopping experience:

When you arrive, please wait in a physically distanced line up until you are able to come into the shop. When you step inside, please follow the guide marks on the floor. We are currently allowing 4 customers in at a time to maintain distancing. When you get to the pastry case, we ask that you try to be as efficient as possible when selecting the treats you’d like our team to box up for you. You will pay preferably by a contactless method and then follow the markings on the floor to exit. We ask that if you are not feeling well or have been out of the country you avoid visiting our shop and stay home until you’re feeling better!


How many people allowed in the store at a time?
4 people are allowed in the store at a time and we will have spots on the floor for you to stand. All others must wait outside and maintain physical distancing protocols.
How can I pay?
We prefer contactless payments of debit and credit but will accept cash as well.
Can I still place an order for delivery or pick-up over SkipTheDishes?
Yes, you can! When picking up your order, please wait in line and when you get to the front we will be able to hand your order off to you. You will not be able to skip the line up to pick up your order as we can only allow a small number of people into our storefront space.
Can I call in and place an order to pick up INSTEAD of placing it through SkipTheDishes?
Yes! You can call our shop at 1-204-691-4222 starting at 10am to place your pre-order for pick up later on in the day. When you arrive to pick up your order you will need to wait in line and pay for your pre-order.
Am I required to wear a mask and sanitize my hands upon entering the shop?
You are not required to wear a mask or sanitize your hands before entering. We will have hand sanitizer available if you’d like to use it. We ask that you please do not touch our gift items and ask a JRC Team Member for assistance. Our team will be sanitizing our shop regularly throughout the day including door handles and surfaces. 
Can I sit in your shop and enjoy my treats?
Unfortunately, our seating area is still closed.
Can I use your bathroom?
Yes, you may use our washroom. The washroom will be sanitized regularly by staff throughout the day.
Will you have your FULL menu back including gluten-less cupcakes + cookie sandwiches, cream puffs, Oreos, bites, etc?
We are taking things slowly as we evaluate customer demand for menu items and staff capabilities as we begin to bring more staff back. Our menu at Academy will currently continue with cupcakes, cookie sandwiches, macarons, cookie dough cups and cake cups.
Can I select treats in any quantities?
Yes! Just like before, you’ll be able to check out what we have behind our pastry case and select the specific items you’d like in any quantity you’d prefer! 

The Forks

Open Daily from 11am – 9pm


Your shopping experience:

When you arrive at The Forks and come upstairs to visit us, please wait in line and follow all physical distancing protocols. Please wait at the end of the counter closest to the stairwell until a team member is ready to help you. When a team member is ready to pack up your order, please try to be as efficient as possible. Once your order is boxed up, you can pay at the till preferably a contactless method of payment (cash is accepted if needed). If you’d like to add a gift item to your order, please let our team know and we would be happy to grab an item and add it to your order. We ask that if you are not feeling well or have been out of the country you avoid visiting our shop and stay home until you’re feeling better!


Can I place an order through SkipTheDishes and have it delivered from The Forks so I can be within the delivery radius? OR, can I place an order through SkipTheDishes and pick up at The Forks?
No, SkipTheDishes orders will only be delivered from our shop on Academy and all orders placed for pick-up through SkipTheDishes must be picked up at Academy. There is currently no option to place an order and pick it up at The Forks.
How can I pay?
We prefer contactless payments of debit and credit but will accept cash as well.
Will you have your regular menu available?
At this time our menu at The Forks will have macarons, cookie sandwiches, cookie dough cups and cake cups.
I’d like to purchase gift items, how will that work?
All of our gift items will be displayed in our case. Please ask a team member for assistance if you’d like to smell a candle or purchase a gift item and they will be able to get the item for you. 
We are so excited to serve you at our locations. We missed you and we hope to see you soon!
Have questions? Send an email to [email protected] and we will get back to you as soon as we are able or call our shop on Academy at 1-204-691-4222 Monday – Saturday from 10am – 6pm.

Charity of the Month


Our Charity of the Month for June is Made With Love Winnipeg. Made With Love Winnipeg is an initiative by Chef Ben Kramer to address food insecurity in a time where covid-19 is restricting access to food for many individuals in Winnipeg. We asked Chef Ben Kramer some questions about the inspiration behind Made With Love Winnipeg and more to learn about this wonderful opportunity to serve people in our own community.


Q: Tell us about your inspiration to start Made with Love Winnipeg?
A: We’ve been working with the Community Food Centres of Canada for quite a few years. We think the work they are doing is incredible. We have a food centre here in Winnipeg (Norwest). The Made with Love concept is one that was/is quite successful in Toronto and we decided that there is no reason it wouldn’t be here. Winnipegers are extremely generous. We decided to give it a shot and Winnipeggers stepped up and helped make it happen with their donations.

Q: Why is this something you are passionate about?
A: I believe that food is a basic human right.
Feeding people is love as a verb.
In this time of uncertainty, it’s imperative that we take care of our neighbours who are the most vulnerable.
We have the skills to do this effectively and with that comes the responsibility to respond to this need.

Q: Which local organizations will are the meals being distributed through?
A: We are currently distributing food through Main Street Project and Norwest Community Food Centre. If donations keep rolling in and we are able to continue this project we intend to expand our reach.

Q: How many meals have you been able to provide so far?
A: We just started. Our first week we did 160 meals and our second week we are up to 200.

Q: How long do you plan to continue running Made with Love Winnipeg?
A: We plan on continuing as long as we can. We’ve raised enough money to continue for a few months and if donations keep coming in we will go indefinitely.


Made With Love Winnipeg has developed a high-quality, nutritious take-home meal menu that will be prepared using the highest food safety standards. These meals will be distributed through several Winnipeg organizations that are on the frontlines in trying to help communities during the COVID-19 and ever-deepening food insecurity crisis. Your support will ensure that our neighbours in need will have safe access to healthy food. Your charitable donation (big or small) will go a long way to getting good food to those who need it most.

Learn more about Made With Love Winnipeg by clicking HERE.

Throughout the month of June, $1 from the sale of every box of cupcakes will be donated to Made With Love Winnipeg.

Congratulations 2020 Grads!

Let us be the first to say Congrats to all those graduating this year! We understand that graduation most likely isn’t what you thought it would be. That instead of celebrating with your classmates, friends and family at a big celebration, it looks more like small gatherings with fewer people than you imagined. While the celebration may look different, the reason to celebrate is just as amazing as ever– graduation!


Celebrate the graduate in your life for all of their tenacity and hard work that led to this exciting milestone with our Graduation Celebration Cupcakes! Our Graduation Celebration Cupcakes come in boxes of 6 or 12 and feature our delicious, decadent cupcakes in flavours of chocolate and vanilla. Each cupcake is topped with a combination of our signature salted caramel macarons splattered with gold, gold-edged grey sugar blossoms and a fondant grad cap with scroll.

Our Graduation Celebration Cupcakes are $35 for a box of 6 or $65 for a box of 12. Graduation Celebration Cupcakes but must pre-ordered in advance with one to two days notice before the date you’d like to pick them up. You can email [email protected] to place your order or call 1-204-691-4222 between 9am and 5pm Tuesday through Saturday.

To all the graduates, congratulations! From all of us at Jenna Rae Cakes, we wish you the best of luck as you take your new skills and put them to use in the world.


Charity of the Month

Our Charity of the Month of May is Winnipeg Harvest!


Winnipeg Harvest and its partner organizations are front-line responders during this coronavirus crisis. With schools and businesses closing, job and wage losses, vulnerable and isolated adults, the demand for food in local communities across the province is steadily increasing, and their capacity to respond is decreasing. Winnipeg Harvest is continuing to operate as best as possible to ensure our neighbours have enough food to eat during this uncertain time.

$1 from every box of cupcakes sold on SkipTheDishes will be donated directly to Winnipeg Harvest for the duration of May. Winnipeg Harvest needs our support more than ever to keep their warehouse open and food flowing and we know the generosity of Winnipegers will ensure that Winnipeg Harvest can provide at this time when people in our communities need it most.


To learn more about Winnipeg Harvest, click here.

Thank you for partnering with us to support Winnipeg Harvest throughout the month of May!

Treat Your Mom To Something Sweet

Mother’s Day is right around the corner and while celebrating your mom might look different than you expected, you can still show your mom or mother-figure in your life how much you appreciate them.


We’ve put together a menu of delicious treats with mom in mind that are perfect for celebrating mom with those you live with or to drop on the doorstep of your mom as a special treat to let her know you’re thinking of her and can’t wait to celebrate when you can be together again.


For Celebrating At Home


Mother’s Day Cake

Our Mother’s Day Cake features a soft pink buttercream and is decorated with a stunning floral buttercream wreath. The final touch of an edible ‘Happy Mother’s Day’ disc makes this cake the perfect dessert for a Mother’s Day brunch at home with those you love.


Mother’s Day Cupcakes

Our mouth-watering Mother’s Day cupcakes are decorated with a piped buttercream rosette, pastel macarons with a stunning gold brush and an edible greeting tag that reads ‘Happy Mother’s Day’ in a pretty shade of pink! Available in a box of 6 or 12.


For Dropping Off


Macaron Gift Box

A box of our chewy, scrumptious macarons in beautiful colours are sure to make your mom feel special. Our 6-macaron gift boxes come in our signature gold foil design. Our 12-macaron gift boxes feature a delicate floral design in elegant gold foil. Each box is filled with an assortment of signature flavours.


Cookie Lovers Box

Our gold-foiled signature box is filled with your favourite cookie sandwiches! Each box is filled with 6 of our chewy, buttercream filled cookie sandwiches in the following assortment of our most popular flavours. Each box will include 2 Toffee Salted Caramel Cookie Sandwiches. The remaining 4 will be assorted.


The Extra Touches

Add on an extra touch to make your mom feel extra special this Mother’s Day!


Jenna Rae Cakes x Pepo Ceramics Mug

Make your mom’s coffee or tea time extra special with a stunning handcrafted mug by Pepo Ceramics designed exclusively for Jenna Rae Cakes. Each Pepo Ceramics mug is wheel-thrown, made of porcelain and is finished with a food-safe, pink glaze and abstract, 22 karat gold splatter. Mugs will vary slightly from the picture shown! Each one is beautifully unique– just like your mom! 


Jenna Rae Cakes Liquid Cotton Candy

If your mom loves baking up treats at home or is a fan of cotton candy, our JRC Liquid Cotton Candy will be a wonderful addition to her baking cupboard!



Visit our Holiday Pre-Order page to see all of the sweet treats made just for mom!

Mother’s Day Pre-Orders are available for pickup only at our shop at 580e Academy Road, Winnipeg on the following dates and in the following time slots:

Friday, May 8th from 10am-12pm | 12pm-2pm | 2pm-5pm
Saturday, May 9th from 10am-12pm | 12pm-2pm | 2pm-5pm

If you have any questions, please send an email to [email protected]



Covid-19 Cake Orders

Celebrations look different these days. With our inability to gather in groups and with the continued encouragement to stay home, celebrating a birthday, anniversary or other special occasions at home can feel like it lacks the lustre of a bigger party, an outing or inviting friends over. While you may be celebrating at home with those you live with, we believe these occasions are still worthy of a sweet treat to celebrate– even if it’s a small celebration at home while calling friends and loved ones over FaceTime, Skype, Zoom or HouseParty to celebrate virtually. 

In light of the number of requests we’ve received to offer cakes at this time so people can celebrate at home with the ones they live with, we’ve decided to open up our cake department again offering a simplified menu of cakes for your celebrations. Please take a look below at the flavours and design options. If you’d like to place an order, please note that we are only accepting a very limited number of cakes each week so we recommend placing your order as early as possible to avoid disappointment. Cakes will be able to be picked up on Thursday, Friday and Saturday only at our shop on Academy from noon until 5 pm.

For more information or to place your order please email [email protected] and our customer service team will get back to you as soon as they are able. For more information on the flavours of cakes being offered, visit the Covid Cakes page of our website


Skip The Dishes

We are so excited to finally be able to offer delivery and pick-up through Skip The Dishes!

Offering delivery is something we’ve been hoping to do for some time but never took the plunge. Now, with how the world is shifting, delivery and pick-up are the best ways we can serve you– our customers that we feel so lucky to be able to serve. Below you’ll find information on our open times for pick-up and delivery, when and where our menu is posted, and answers to our most commonly asked questions.


While this blog post is a resource, for questions regarding the capabilities of Skip The Dishes, your personal account and how to use the App, please connect directly with Skip The Dishes as they will be able to help you best!




We are open for delivery from noon to 5 pm Tuesday – Saturday. We are closed on Sunday and Monday.


Our delivery radius is set by Skip the Dishes and is currently a 15-minute radius from our location at 580e Academy Road.


Our menu opens daily at 9 am for pre-orders. When placing an order before noon, please remember to tap on your delivery address and select ‘Pre-Order’ followed by a delivery time between noon and 5 pm. Then, search for Jenna Rae Cakes and you’ll be able to place your order as long as you are in the delivery radius.


During our operating hours of noon – 5 pm you will not need to select pre-order and will be able to search for Jenna Rae Cakes with delivery ASAP.


If you are in the delivery radius but are trying to place an order after 5 pm and before 9 am of the following day, you will not be able to find us on Skip The Dishes as our menu is offline while we are closed.


Each order comes with a care slip that tells you which JRC team member packed your order, as well as care instructions to keep your treats fresh.


*Please note, if you are out of the delivery radius and try to place an order for delivery, Jenna Rae Cakes will not show up when you search for us. Please try pick up instead.



Pick Up

We are open for pick-up from noon to 5 pm Tuesday – Saturday. We are closed on Sunday and Monday.


If you are outside of the delivery radius as set by Skip the Dishes, you are able to place an order through Skip the Dishes for pick up. Our menu opens daily at 9 am for pre-orders. When placing an order before noon, please remember to select pick up on the home screen of the app, next you’ll tap on your delivery address and select ‘Pre-Order’ followed by selecting a pick-up time between noon and 5 pm. After that, you can search for Jenna Rae Cakes and you’ll be able to place your order.


During our operating hours of noon – 5 pm you will not need to select pre-order and will be able to search for Jenna Rae Cakes with pick-up as ASAP.


If you are trying to place an order for pick-up after 5 pm and before 9 am of the following day, you will not be able to find us on Skip The Dishes as our menu is offline while we are closed.


Each order comes with a care slip that tells you which JRC team member packed your order, as well as care instructions to keep your treats fresh.



Our menu is listed on our website Tuesday through Saturday at 9am.


We currently offer a limited menu of cupcakes in boxes of 6 and 12, macarons in quantities of 6 or 12, cookie sandwiches, cookie dough cups and hot chocolate bombs. You are able to request flavours when you place your order and we will try our best to accommodate your request. Request flavours are not guaranteed.


As items sell out during the day, we update our menu to reflect which items are still available. We recommend placing a pre-order to avoid disappointment.


We also share our daily menu for Skip the Dishes each morning at 9 am on our Instagram feed.


Thank you so much for standing with us as we navigate this uncertain time. Things change daily for us here at Jenna Rae Cakes and we appreciate your support as we make changes to best serve you at this time while keeping our team and you, our valued customers, safe. We hope that our treats can bring a little sweetness to your day.


How We Are Keeping Busy Indoors

As we all spend more time indoors, we are looking for fun and creative ways to keep ourselves, and even our little ones, engaged and having fun. Group activities, dinner parties and other gatherings may be cancelled but we are finding ways to keep ourselves and our families entertained and having fun. Here’s what you can find team JRC doing while we have fun social distancing.



“We made banana bread, and spend a lot of our time cooking, trying to work from home with 2 kids, and playing “balloon”, where Leo and I/Trev keep a balloon in the air as long as we can. So far our top score is 78 hits! I’m also making a scavenger hunt for Leo to find a Hot Chocolate Bomb” – Ashley


Picture below is our Jenna Rae Cakes Banana Bread Party Square recipe. We can’t share it quite yet due to something really exciting coming later this year! We’ll let your imagination fill in the blank!

Learning a New Language

“I am going to start quilting a baby blanket for my friend who just had a baby. I’ve had the fabric before he was born but never had the time to make it, so I guess it’s the time! I started a free language course on to learn a new language. I use the app Houseparty to video chat with my friends and play quick games together. Doing free Zumba classes on Instagram LIVE with my favourite instructors. Baking whatever I’m craving and giving it to my family and leaving the rest at my friends’ doorstep.” – Amirah


PVR Catch Up

“Honestly! My fav thing to do at home is watching my million pvr’d shows (always behind full seasons of shows) and let the commercials run so I can clean my house during them! It kind of makes it a fun game. We also just added a new puppy, Pepper, into the furry fam so he has been keeping us super busy in quarantine!” – Rebecca

Colouring Books

“I love working on colouring books. It makes me relax and become creative. My favourite is the enchanted forest by Johanna Basford.” – Beatriz


Napping Anytime

“Catching up on things that needed to be done, finally doing a puzzle we’ve had for years, walking our dog Molly, reading new books, and napping anytime we feel like it (nothing stopping us now!).” – Jordain


Cooking + Baking

“One of my favourite things to do is bake & cook always trying new recipes!” – Leah


“I’ve been cooking and baking a lot! Both my parents are super busy with work right now, so I’m in charge of making all the meals for our family of 6! I absolutely love to cook/bake so I was more than happy to help out! I really miss JRC so I decided to make mini egg macarons, cookie sandwiches and edible cotton candy cookie dough with our signature flavouring!” – Kaitlyn

Settling In

“I’ve mostly been unboxing/organizing/cleaning every room in our new house … finally lol and watching A LOT of movies!” – Taylor


Picking Up Old Hobbies

“I’ve been practicing piano, ukulele and singing a lot! It’s nice to revisit hobbies you don’t get to do so often. Plus, you feel so accomplished when you nail a song!” – Noah


Organizing + Crafting

“I’ve been passing the time going through boxes of art supplies that I’ve had in storage. I’ve moved 8 times since my School of art days, so I can finally take the time to unpack my hoarded projects and finish some. Starting with a bookbinding technique that I wanted to try out!” – Jana

Team JRC is doing our part to flatten the curve by staying home and finding fun ways to pass the time and we hope you are, too! We are all in this together.

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