Say it with JRC

“Thank you!”

“I love you”

“I’m here for you”

“You’re the best!”

No matter what you need to say, we can help you send your greetings in a beautifully designed card that will make the recipient feel your warm wishes.

The Jenna Rae Cakes line of greeting cards are designed to be perfectly suited to any sentiment you need to send out to friends, family your co-workers or peers. Need to send a thank-you card? Our “Peace” card featuring a gold foil hand giving a peace sign would be wonderful. Want to send well wishes to someone who needs a pick-me-up? Our “Thinking of You” card will show your care.


With additional sentiments including “Time To Party!”, “Happy Birthday” and “Congratulations”, we have a card that will be ready the next time you need to send one with care to someone.

Click HERE to browse our entire line of Greeting Cards. Greeting Cards are available at our locations at The Forks and Academy and are also available to purchase online for shipping to anywhere across Canada!


Join Our Team of Bakers

We are getting ready for a busy fall and winter season which means we are hiring a full-time baker and part-time baker to join our tight-knit crew of hardworking bakers who bring all of our sweet treats to life!


Candidate Profile Summary
We are looking for someone with passion, and experience, for creating high quality baked goods under time and space constraints with a commitment to consistency and detail work. The ideal candidate will have a strong work ethic, be a team player that works hard and continually goes above and beyond the basic requirements that will improve the bakery, and can positively solve problems. Jenna Rae Cakes offers benefits and competitive wages.


Duties and Responsibilities
– Hard-working and efficient
– Detail Oriented
– Hand piping experience an asset
– Strong work ethic
– Team player and problem solver


Credentials and Experience
– Pastry Arts diploma or equivalent education favoured, but not required
– Experience in a bakery/kitchen setting required
– Experience with high volume production of piped goods an asset


Sound like the job for you?
All qualified applicants are welcome to apply via email to Applicants must submit 1 email only containing cover letter, resume and portfolio (no larger than 2mg per attachment). While we graciously thank all individuals for applying, only successful applicants will be selected for an interview.

It’s Fall at JRC

The summer sun has given way to the golden leaves of fall. The cooler temperatures leave us seeking warmth from blankets, scarves, bonfires and foods full of spices like cinnamon and especially pumpkin! Our fall menu at The Forks includes signature and seasonal flavours you’ll be sure to fall in love with!



Salted Caramel
Cotton Candy
Cookie Dough
Vanilla Sprinkle
Birthday Cake
Pumpkin Spice Latte
Peanut Butter Cup
Cinnamon Bun
Fuzzy Peach
Earl Grey
Brownie Batter


Cookie Dough Cups

Pumpkin Spice
Chocolate Chip (vegan-friendly)


Cookie Sandwiches

Our Cookie Sandwiches rotate daily but expect to see delicious fall favourites on our menu including Pumpkin Spice, Apple Pie, Ginger Crinkle, S’mores, Chocolate Chip and Pumpkin Pie Shortbread!


Our shop at The Forks is located on the second floor above The Common and is open daily from 10 am – 9 pm for all of your sweet treat desires! Come by for a visit and enjoy some of our new, fall-inspired treats!

We are hiring!

Jenna Rae Cakes is hiring a full-time position at our location in The Forks! This is a unique position as we hope to find someone is the perfect fit for our team. Keep reading below for details on the position and how to apply!


Full-Time Front of House at our Forks location

About The Position:

The Forks has renewed energy with the addition of The Common and other main-floor shops in this iconic Winnipeg location. Our shop is located on the second floor, where the environment is more relaxed and busyness comes in waves. We are looking for a hard-working, dedicated individual who is passionate about the customer service industry and is willing to drop everything to go above and beyond to help a customer, while also being content during the slower times of the day to keep themselves busy while maintaining a professional demeanour.

This job will come with downtime during your shift where you are still expected to help all customers as they come by. During downtime, you will be allowed to fill your time with reading, sketching, etc. Books and notebooks will be allowed. Spending time on your cell phone or on a laptop is not.

This position is full-time days, Monday through Friday and comes with a competitive wage and benefits.  We hope that the successful candidate will become a long-term member of the Jenna Rae Cakes team.

Duties and Responsibilities:

-Uses communication skills to build strong relationships with customers
-Ensures that every customer is served in a friendly, polite, and prompt manner
-Handles customer needs and concerns with professionalism
-Ensures that the cooler is fully stocked, and presented in an aesthetically pleasing and organized manner to visual guides
-Ensures the storefront is always clean and presented in the highest company standard
-Takes part in opening/closing duties
-Takes part in additional cleaning/duties

Credentials and Experience: 

1+ years in a customer service driven job.

How to Apply:

Email with a cover letter and resume ASAP. Only successful applicants will be contacted.


Win an Exclusive Harry Potter Day Shopping Experience

Jenna Rae Cakes Harry Potter Day 2019 Contest


Have you ever wondered what it would be like to have Hagrid as your personal escort into Diagon Alley? Experience the magic of Harry Potter Day at JRC with an exclusive Harry Potter Day Pre-Shop experience for you and 3 of your favourite muggles!


What you’ll win:

– Skip the line of witches, wizards and muggles on Harry Potter Day and enjoy a private shopping experience before the shop opens to enjoy seeing all the magically inspired treats from your favourite books and movies!

– Indulge in a glass of butterbeer for you and your friends to make you feel like you’re hanging out at The Three Broomsticks.

– Take home a 4″ Happee Birthdae Harry cake to share with your friends

– Let the wand choose you when you and your friends each take home a locally handmade wand!


How to enter:

– Step 1 – Join our owl list (we promise we won’t send any howlers)

– Step 2 – Comment on our Instagram post and tag the friends you’d take with you on your magical pre-shop adventure!

Already on our owl list? Just tag your friends in the comments of our Instagram post!


Winner announcement:

– One lucky muggle will be randomly selected from the Goblet of Fire on 5pm on July 26th. The winner will be announced on our Instagram stories.


Keep an eye on our Instagram stories for a special EXTRA ENTRY that will only be available over Instagram stories!

We hope you brewed your Liquid Luck correctly!

Want to see all the magical treats inspired by Harry Potter we will have available? Click HERE to find out!

Jenna Rae Cakes Harry Potter Theme Day 2019


*Winner must be on our mailing list to win. Contest to run Monday, July 22nd – July 26th at 5pm. Winner must show their DM and say the secret password to enter upon arrival.*

Harry Potter Day 2019

Jenna Rae Cakes Harry Potter Theme Day 2019


Calling all witches and wizards, muggles, giants, house elves and half-bloods! Hop on your broom, catch the night bus, grab some floo powder or find a portkey and make your way to our third annual Harry Potter Day is happening on Saturday, July 27th from 10am – 6pm at our Academy Road location!


Harry Potter Day has become our favourite day of the year at JRC. Our cooler is stocked with treats inspired by the books we’ve come to love, customers come from near and far to line up, often in costume, to indulge their whimsical side with our treats and we get to meet other fans who share in the love of the magical world J.K. Rowling created. It’s simply the most magical day of the year.


Take a look below to see the full menu we will have available for you on Harry Potter Day at our shop on Academy Road!



Licorice Whip
Acid Pop
Lemon Sherbet
Liquid Lucky Charms
Fire Whiskey
Pumpkin Juice
Berry Potter
Vanilla Sorting Hat


Jenna Rae Cakes Harry Potter Day 2019 character macarons


We will have vanilla macarons printed with your favourite characters!



We won’t tell you which flavours are inside! You’ll have to buy a box and try them all!


Jenna Rae Cakes Harry Potter Day 2019 sorting hat cookie sandwiches


Our popular Sorting Hat cookie sandwiches are back along with other inspired flavours.


Sorting Hat Brownie Cookie Sandwich + Sugar Cookie Sandwich
Butterbeer Sugar Cookie Sandwich
Happee Birthdae Harry Sugar Cookie Sandwich
Cornelius Fudge Brownie Cookie Sandwich
Book of Monsters Monter Cookie Sandwich
Gluten Friendly Sorting Hat Sugar Cookie Sandwich


Jenna Rae Cakes Harry Potter Day 2019 Dumbled'oreos


Our classic chocolate covered Oreo’s printed with Dumbledore
Happee Birthdae Harry covered Oreo’s


Jenna Rae Cakes Harry Potter Day 2019 Chocolate Frog Covered Oreos


They may not come alive, but our Chocolate Frog covered Oreo’s are sure to be a magical treat!

Milk Chocolate
Vegan Friendly Dark Chocolate



Our classic cream puffs with a magical makeover!

Pumpkin Pastie
Hapee Birthdae Harry
Golden Snitch



Filled with candied popcorn, candy and house sprinkles, we’ve reimagined our dragon eggs for each house at Hogwarts! Plus, one lucky witch or wizard will find a $25 gift card sock inside of their dragon egg to free a house elf as our nod to Dobby!

Gryffindor Red Dragon Egg
Slytherin Green Dragon Egg
Ravenclaw Blue Dragon egg
Hufflepuff Yellow Dragon Egg


Jenna Rae Cakes Harry Potter Day 2019 Happee Birthdae Harry Cake


A replica to the ‘made with love’ cake Hagrid makes for Harry, our 4″ Happee Birthdae Harry chocolate lovers cakes will be packaged in an acrylic box and are the perfect treat to share with 2-4 friends.



Polyjuice Potion Salted Caramel


Jenna Rae Cakes Harry Potter Day 2019 Cupcakes


Golden Snitch Salted Caramel
Happee Birthdae Harry
Berry Potter
Chocolate Sorting Hat
Chocolate Frog



Inspired by Romilda Vane, we’ve filled our Salted Caramel Bites with Amorentia! Gift a few of these love potion infused chocolates to your crush to make them swoon for you.



We used our own alchemy to create these Birthday Cake Philosopher Stone Gems! They may not produce the Elixir of Life, but they are certainly worth enjoying.


Our Third Annual Harry Potter Day will take place on Saturday, July 27th from 10am-6pm at our shop on Academy road! Enjoy a treat of Butterbeer while you wait in line and make the waiting even more fun while testing your Harry Potter Knowledge that morning over our Instagram stories.


Have you ever wondered what it would be like to have Hagrid as your personal escort into Diagon Alley? Experience the magic of Harry Potter Day at JRC with an exclusive Harry Potter Day Pre-Shop experience for you and 3 of your favourite muggles! Stay tuned for details on this magical contest!


Jenna Rae Cakes Harry Potter Day 2019 Golden Snitch

Time To Party!

Jenna Rae Cakes Party Squares


Our brownie has evolved since the beginning of Jenna Rae Cakes. What started as a sky-high double layered brownie enough to share with at least one more person has transformed a few times to bring us to where we are today.


When we were creating our brownies, we always wanted to have at least one layer of super thick, rich, fudgy brownie for you to indulge in. We would add fudge, marshmallow or browned butter frosting in between the layers and top with delicious flavour additions to create a unique flavour of brownie. Truth be told, our brownie was great, but we started to feel like there had to be a better way to jampack flavours into a treat that would be easier to eat while still being similar to a brownie.


We began thinking of the delicious squares we’ve all come to know and love from our childhood. We can all remember going to family gatherings where our parents and relatives would whip up a tasty bar to cut up into bite-sized pieces for everyone to enjoy. Dainty trays at Christmas were always filled with Nanaimo Bar and other decadent flavours put into bar form. With these memories flooding back, we knew Party Squares were the perfect replacement for our brownie.

Jenna Rae Cakes Nanaimo Party Square

The Nanaimo Brownie Party Square


Our team of talented bakers began creating mouth-watering flavour combinations in Party Square form, often still incorporating a brownie or blondie layer as an ode to our original brownie that graced the JRC menu for many years. Now, each week at Academy, we feature a flavour of Party Square. Some of our most recent featured flavours have included Chocolate Chip Banana Bread with Milk Chocolate Fudge, Cookie Dough Brownie, Nanaimo Bar Brownie, Cotton Candy Blondie, Red Velvet, Peanut Butter Marshmallow Square, Sticky Coconut Brownie and more!

Cotton Candy Blondie Party Square by Jenna Rae Cakes

Cotton Candy Blondie Party Square by Jenna Rae Cakes


The creative flavours will only continue to grow as we expand into new seasons at JRC and our entire team is already dreaming up Party Squares for the rest of the year using the flavours you’re most excited to see on our menu as the year progresses including lemon, pumpkin and candy cane.


Check out our Daily Menu to see which flavour is available this week, then pop by our shop on Academy and try a party square today!


Peanut Butter Marshmallow Party Square by Jenna Rae Cakes

Peanut Butter Marshmallow Party Square by Jenna Rae Cakes

Happy Canada Day

Jenna Rae Cakes Canadian Maple Macarons

We love Canada and we are excited to celebrate Canada day with you this weekend. We have a special line-up of flavours available for you this weekend at The Forks and Academy inspired by our favourite Canadian treats.


Take a read below to see our holiday hours and to find out what is on the menu this Canada Day weekend!



Macaron Feature
Canadian Maple Leaf – A maple flavoured macaron printed with a maple leaf


Cookie Sandwich Feature


Featured items will be available all weekend while supplies last.

JRC Canada Day Macarons



Canadian Maple Leaf – A maple flavoured macaron printed with a maple leaf
All Dressed Chips
Saskatoon Pie
Kit Kat



The following flavours will rotate through our menu from Thursday – Saturday:
Maple bacon
Saskatoon berry crumble
Viva puff
Imperial cookie
Coffee Crisp
Aero bar
Nanaimo bar
Savoury Poutine Muffin


Cookie Sandwiches



Party Squares




Beaver Tail


Be sure to stop by one of our locations this weekend and pick up some sweet treats to celebrate this wonderful country we live in.


The Forks | 10am – 9pm Daily

Academy | Thursday + Friday 12 pm – 6pm | Saturday 12pm – 5pm

JRC Summer Bucket List

When summer arrives in Winnipeg, we don’t take it for granted! We understand fully that this season is short, yet glorious, and we take every opportunity to enjoy the weather, the longer days and the long weekends.


To help you make the most of your summer, we asked our entire staff to share their number one activity to do this summer! We’ve compiled all of these fun tips and are sharing our JRC Summer Bucket List with you. Consider this a fun list of activities to do to make the most of your summer.


1 – Hit The Beach!
A classic for most people, hitting the beach is always a good time! “My favourite thing to do is heading to Grand Beach on a Monday. We always go to the family beach, even before we had kids because it’s less crowded. The campground at Grand Beach is great as well! We’re gonna test out camping with a toddler this summer.” – Ashley


2 – Go to a Park
There are so many things you can do in the park. You can play catch and go for bike rides (two of Claire’s favourite activities) and you can take the activities you normally do indoors, outside like reading, listening to music or painting.


3 – Go for Ice Cream
We may be biased to recommend heading to BDI to try an item off of our JRCxBDI collaborative menu available all summer long, however, there are so many incredible ice cream shops in all areas of the city. “My favourite place to go for ice cream is Chaeban. They even have GF and vegan options which is super cool and local!” – Alyssa


4 – Go for a Drive
Getting out of the city for a quick drive is a fun way to spend an afternoon or evening. Nicole L loves taking drives to Lockport.


5 – Head to a Goldeyes, Bombers or Valour VCF game
As a staff, we’ve gone to a Goldeyes game and it was so much fun! These games are affordable and fun for the whole family. Grab a few friends and make a night of it.


6 – Take in a show at Rainbow Stage
Rainbow Stage really is fun for the whole family! Whether it’s a date with friends or your partner, taking in some live talent is always fun. Nicole L always enjoys taking in a show over the summer!


7 – Visit the Zoo
Who doesn’t love the zoo?! Being able to walk around outdoors while learning about all the different animals at The Zoo has been a favourite past time of many of the JRC staff who will still take opportunities to get to the Zoo with nieces, nephews, cousins and all the other littles in their lives.


8 – St.Norbert Farmers Market
We are so lucky in Manitoba to have access to so many amazing farmer’s markets! From the downtown farmers markets to smaller markets popping up in small towns everywhere, we love supporting our local community. The St.Norbert Farmers Market is iconic and heading to the market on a Saturday morning to enjoy the local produce, treats and other goods from crafters and makers is a fun way to kick off the weekend.


9 – Take a long weekend and go to the lake!
Mini golf? Ice cream? The Beach? Fishing? What can’t you do at the lake!? Taking a long weekend to head to the lake is a favourite past time of many staff at JRC including Jeff, Jenna and Ashley’s Dad! “I have a fishing boat and love to go out on the river or one of the many lakes close by and try to catch some fish. I am also trying to improve my golf game. Maybe I can break 90 by the end of the summer!”


10 – Bonfires + BBQ’S
What is more Manitoban during the summer than Bonfires and BBQs? “Buying marshmallows, chocolate, and crackers, and heading out to one of the sites at Assiniboine Park is one of my fav things in the city! Not only is it relatively cheap but with a fire site that is ready to go, it’s also super easy.” – Josee

11 – Walk the Forks
Is it just us thinking this, or does The Forks keep getting better and better? The Forks always used to be an amazing tourist destination and all the recent improvements over the past few years have made The Forks THE place to be this summer. The Common’s new outdoor licensed area is filled with comfortable seating and cute lights dangling from the tree’s and with the announcement of their #targetzero project aiming to go zero garbage, you’ll be supporting a wonderful initiative to improve our planet.


12 – Camping + Hiking.
With the limited warm weather months, camping is a fun option for those with an adventurous streak! Jordain loves to go camping over the weekend when she can and will often hit up local areas for some evenings under the stars. Manitoba has a lot to offer for walks and hikes! You can enjoy the wilderness at places like Fort Whyte Alive right in Winnipeg, or branch out to Birds Hill Park or take in the trails in the Pembina Valley.


13 – Festivals
Summer in Manitoba is filled with festivals! From local festivals in small towns to Winnipeg favourites like Folklorama and Many Fest, there’s a festival for everyone in the summer. Aelea is looking forward to attending the first Sunflower Expo at A Maze In Corn this summer– over 40 varieties of sunflowers with craft beer, wine and live music.


14 – Slurpees!
What is more Winnipeg than being sure to indulge in as many slurpees as you can?! Claire loves getting in slurpees all summer long!


15 – Patio Life
Winnipegers take true advantage of patio season! From the time a patio opens, Winnipegers will bundle up as much as they need to accommodate the weather just to sit outdoors for their food and drinks. A favourite place of Jenna Reid is The Roost on Corydon for fun cocktails in the summer!

How do you make the most of summer? We would love to hear how you enjoy the short, but sweet, summer we have here in Manitoba!

Poppy and Barley Pop-Up at The Forks!

One of our favourite Canadian brands, Poppy and Barley, is coming to Winnipeg! They’ll be popping up right next door to us at The Forks Market on the second floor lounge on Thursday, May 23 though Sunday, May 26. They’re bringing their new Summer Collection which includes a variety of fun sandals and heels. They’ll be accepting walk-ins, however you can also book a one-on-one appointment and all of the information here. Not only do they make beautiful shoes, they recently have become a certified B Corporation, meeting the highest standards of verified social and environmental performance, transparency and accountability. Certified B Corporations are a forward-thinking businesses that balance purpose and profit. Win, win! Happy shopping 🙂

Ashley is wearing the Ferryland Peeptoe Blush Nubuck.

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