See You Soon, Winnipeg

A note from Jenna, Ashley and Trevor:


These last few days have felt surreal, to say the least. On Saturday, March 28th, Jenna Rae Cakes will be celebrating its sixth birthday. It is heartbreaking to know that we won’t be able to celebrate it with the staff, friends, families, and customers, who have enabled us to succeed over these past six years. Instead of celebrating, it is with incredibly heavy hearts that we announce our decision to temporarily close the doors to our Academy location as of 6pm on Saturday, March 21st, 2020.


Our number one priority is, and always will be, our staff and our customers. After exploring many different ways for us to keep our doors open during this scary and volatile time, we ultimately decided that the safest decision we could make was to ask everyone to stay home and ride this out with their families and loved ones.


We employ 32 incredibly dedicated, talented, and wonderful people, who constantly give so much of themselves to this business every single day. Our business is only as good as the people who work with us, and we know that our current staff are the best group of people we’ve ever had the pleasure of employing, and we truly mean that.


We are devastated to have to shut our doors, and temporarily close the business that we’ve spent the last decade building. We will come back as soon as it is safe to do so, and will come back stronger than ever. We will miss you, but we will see you all again very soon. While we may be missing our sixth birthday celebration, it will only make our seventh birthday celebration that much sweeter.


In the meantime, we’ll be posting colourful sweet treats as always to help brighten your day on Instagram. Our Easter Pre-Orders will remain open, as we will have curbside pick up available for that weekend. If you have pick-up orders placed for the next two weeks, we’ll be in touch with you shortly. Our online store will not be closing, as we will continue to ship our Macarons, Cotton Candy Flavouring, JRC apparel, and Charleston and Harlow candles across the country. We are currently looking into delivery services and will do our best to be up and running again as soon as possible.


To our fellow entrepreneurs who are facing the same struggles and decisions that we are; stay strong. Stay open if you need to stay open, close if you need to close. Everybody’s situation is unique, and there is no easy or definitive answer. Do what you have to do. We support you and encourage everyone to keep supporting small businesses through these difficult times.


Stay safe, stay healthy. We love you.

Above All Else, Be Kind

Our hearts go out to the families, individuals, communities and small businesses affected by COVID-19.


In this post, we will address what Jenna Rae Cakes is doing to ensure the highest standards of health, safety and sanitization possible, an updated cancellation policy as well as a pick-up option for everyday purchases. This post will be updated as the situation unfolds and we hope to keep you as up to date with information as possible as it concerns you, our valued customer.


Health and Safety Standards

At Jenna Rae Cakes, health and safety are our top priorities. As a business in the food industry, the standards of cleanliness and sanitation are high and thorough. ⠀⠀⠀⠀


All of our bakers have their Food Handlers certificates and we take every precaution in our kitchen to adhere to all of the rules and regulations outlined by Manitoba Health. Our commercial kitchen is not open to the general public and all of our staff are being encouraged to follow all COVID-19 advice for the public as outlined by the WHO. Our storefront employees will continue to clean and sanitize with extra diligence and our management team will continue to monitor the situation with extreme attentiveness.


Academy Road In-Store Update – Updated March 20th

Jenna Rae Cakes on Academy Road will be temporarily suspending all store operations after Saturday, March 21st at 6pm. To learn more, click here. We are currently looking into delivery services and will do our best to be up and running again as soon as possible.

We are taking phone-in orders at our Academy Road location to get customers in and out as quickly as possible. Here’s how it works:

1 – Call in your order at 204-691-4222 and pre-pay with your credit card over the phone. Our daily menu is posted to our Instagram story 2 hours before opening (10am Monday – Thursday and 8am on Friday + Saturday).

2 – Our staff will pack up your order and have it ready and waiting for you!

3 – Head straight to the front of the store, pick up your order, and be on your way!


Our seating has been removed to encourage more of a ‘grab and go’ experience.

We are no longer accepting cash.

Our entire storefront team are taking extra precautions and remaining extra diligent with sanitization including wearing gloves while packing your order and checking you out through the till, disposing of the gloves after a transaction is complete, washing their hands and putting on new gloves for each new customer, and sanitizing our store as frequently as possible.


The Forks In-Store Update – Updated March 17th

 Our location at The Forks is now closed until further notice.


Cancellation Policy – Updated March 14th

We fully understand that events are being cancelled. With that, cakes and large orders may need to be cancelled as well. While we do our best to accommodate cancellations as we have always done, a lot of staffing and ingredient costs go into each cake and order we make. With this in mind, please call us at 1-204-691-4222 or email us at before Tuesday at 5pm to cancel cakes or large orders for the upcoming weekend so we can adjust staffing accordingly.

PS- Cake freezers great! Cut into slices, wrap individually and freeze.


If you have any questions, please do not hesitate to ask. Please email As a small business, we want to thank you from the bottom of our hearts for your support in this trying time.

We’re all in this together, and remember: above all else, be kind

The Secret Ingredient

This past December we had the incredible opportunity to work with Hallmark as Baking Consultants for their new movie, The Secret Ingredient!
In The Secret Ingredient, small-town baker, Kelly, gets a big surprise when she is invited to compete on a Valentine’s Day baking show in New York City – and an even bigger surprise when she runs into her ex-fiance!
When people from Hallmark first came into our little shop they were scouting locations for the upcoming filming of The Secret Ingredient. While our tiny storefront and kitchen on Academy road were too small for a film crew, the team at Hallmark loved the aesthetic of our shop and our assortment of beautiful treats. The rest, as they say, is history!
Working with the entire crew was such a blast and we were all blown away at how each and every person plays such an integral role in seeing the movie come to life. From meetings with executives and the heads of all the departments, we really saw how no detail is overlooked and how passionate every single person working on the film was about their piece. There were countless moments where we would stand on set and be so in awe of seeing it all come together from the script to filming.
As baking consultants, we worked closely with the amazing props team led by Alexis Labra to be sure all of the baking on the show looked real, offered scripting change suggestions for what would make sense in a kitchen and had the incredible opportunity to be on set to watch the magic unfold while directing the actors on what to do next during the baking scenes. We also had the privilege of having our treats featured throughout the movie– including the show-stopping cakes for the Valentine’s Day baking show! We did a baking class with Erin Cahill and Brendan Penny before shooting started to show them how to do the tasks they would be doing while filming. Erin and Brendan were both so kind, fun and a pleasure to work with. Erin has a natural talent when it comes to piping and Brendan fills a mean cream puff! It was also so incredible to be able to meet Maneet Chauhan! She’s a judge on Chopped and so knowledgable, kind and talented.
Providing the treats for the movie was such a highlight for our entire team. Our bakers worked hard to bring to life all the treats for the show, including the signature cake featured throughout– a 4-layer honey almond cake with berries. We couldn’t have done it without them and we are so grateful for all of their time they put in especially while filming so close to Christmas! Talk about a busy kitchen!
We can’t thank every single person involved in this project enough for welcoming us into your world with open arms, kindness and grace as we were introduced into this world of film. From answering countless emails to kindly asking us to ‘get out of the frame’, we are so amazed at the film industry and are hoping we have an opportunity to be involved in this unique work again!
Mark your calendars for Saturday, February 15th at 8pm cst to watch The Secret Ingredient on Hallmark or the W Network. Watch the trailer on Instagram here!
If you live in Winnipeg, be sure to pop by our shop on Academy on Saturday, February 15th. We are giving away 100 mini ‘Honey Almond Cake with Berries’-inspired cupcakes to the first 100 customers who make a purchase. We are excited to see you then!

Valentine’s Day Pre-Orders are here!

Calling all sweethearts, soul mates and bff’s! Our Valentine’s treats are here and we have just what you spread some love this Valentine’s day.


Take a look at our JRC Valentine’s Gift Guide featuring items you can pre-order and keep reading right to end to see how you can win a few special extras to make your celebration even more special with some of our favourite local businesses! Then, head over to our Valentine’s Pre-Order page and place your pre-order!



For the sweethearts

Whether you’re gifting your littles something sweet this Valentine’s day or showing those around you how much you appreciate them, we have something for everyone.

Emoji Macarons

For when you don’t have the words to say, say it with emoji’s! Emoji’s are the perfect way to celebrate Valentine’s Day and we have 10 different emoji macaron options for you to choose from for all the special people in your life. Each macaron is Valentine Vanilla Sprinkle featuring pink vanilla buttercream and Valentine sprinkles. Macarons are $4 each and can be ordered individually so you can pick the perfect emoji.

Emoji options: Cat Heart Eyes, Kissy Smiley Face, Pink Star Heart, Tongue Winky Face, Peach, Winky Face, Monkey Face, Smiley Face with Hearts, Red heart, Crying Laughing Face.


Mug + Hot Chocolate Bomb Combo

Each gift set comes with a soft pink Pepo Ceramics Mug, topped with a Hot Chocolate Bomb in either Salted Caramel or Chocolate Lovers. The two items are tied together with a pink Jenna Rae Cakes ribbon– ready to gift!


Valentine Macaron Sleeves

Our Macaron sleeves in gift boxes of 6 or 12 are always a classic gift sure to please your sweetheart this Valentine’s day! Our signature gold foil designed boxes will be filled with our best selling flavours and an assortment of our Valentine’s Day flavours including, but not limited to, Champagne Raspberry Marshmallow, Sweet Tart, Chocolate Covered Strawberry and Cinnamon Hearts.


For the soul mates

Tell your bae you love them with our treats tailored to the message you want to send.

Giant Conversation Heart Macarons

Each macaron is filled with our whipped sugar cookie filling and dipped in pastel royal icing before being printed with one of the following sayings: SQUAD GOALS, UR A SNACK, TRUE LOVE or BE MINE. Each Giant Conversation Heart macaron comes individually packaged for easy gifting.


Valentine Assorted Treat Box

A perfectly packaged gift of all the sweet treats you know your friend or lover will want to receive this Valentine’s day! Our Valentine’s Treat Box is full of our most loved treats in delicious flavours and Valentine’s designs. Each treat box comes with an assortment of 4 macarons, 3 bites, 1 cookie sandwich, 1 emoji macaron, 1 heart oreo and 1 giant conversation heart macaron.

There are two Valentine’s Treat Box options so you can be sure you aren’t sending mixed messages with your emoji’s and conversation heart sayings! Choose from a Friends box or a Lovers box which will have an appropriate emoji and saying included inside.


Cakes for Two

The perfect cake for you and your sweetheart to enjoy, our Valentine’s Day Cakes for Two are topped with a ‘Happy Valentine’s Day’ edible greeting tag, mini macarons, mini meringues and a full-sized macaron. Each cake is individually packaged in a beautiful cylinder acrylic box. Our Valentine’s Day Cakes for Two are available in the following flavours: Valentine’s Vanilla Sprinkle with Dusty Pink buttercream and gold splatter finish, Chocolate Lovers with Chocolate buttercream and gold splatter finish and Red Velvet with Red buttercream and gold splatter finish.



For the BFF’s

Valentine’s Day isn’t just for the romantics– celebrate your friendship with treats worth sharing with your friends. Like a modern-day Candy-gram you’d send in high school but better.

Giant Conversation Heart Macarons

Each macaron is filled with our whipped sugar cookie filling and dipped in pastel royal icing before being printed with one of the following sayings: SQUAD GOALS, UR A SNACK, TRUE LOVE or BE MINE. Each Giant Conversation Heart macaron comes individually packaged for easy gifting.


Emoji Macaron Cupcakes

Perfect for your Galentines Party or to surprise your family or co-workers, Our “Emoji Macaron” Celebration cupcakes are topped with an assortment of our emoji macarons – the perfect dessert for Valentines Day! Cupcakes will come in flavours of Red Velvet, Vanilla and Chocolate Lovers. Macarons are Valentine’s Vanilla Sprinkle flavoured.


Ryan Gosling ‘Hey Girl’ Macaron

‘Hey Girl’. We are throwing it back to 2010 with our Ryan Gosling ‘Hey Girl’ salted caramel macarons. Our Salted Caramel macaron features the meme of all memes (in our opinion) with a dreamy photo of Ryan Gosling and the words ‘hey girl’. Perfect for your Galentine’s get together or to surprise your friends. Let Ryan be your Valentine this Valentine’s day.


If you’re not going to be able to be with the ones you love this Valentine’s Day, our Valentine’s shipper macaron box is filled with an assortment of 6 emoji macarons and 6 valentine’s flavoured macarons!


Want to make your Valentine’s Day extra special?

Everyone who places a Valentine’s Day Pre-Order will be entered to win a bouquet of flowers from Academy Florist, a gift basket of crackers, dips and snacking items from Deluca’s Winnipeg, a cheese package from The Cheesemongers and you’ll win your pre-order purchase*– all lovely treats to make your Valentine’s extra special. We will draw a winner from pre-orders placed for pickup on both Thursday + Friday and you’ll pick up your winnings when you stop by to pick-up your pre-order! Good luck!

*You will receive a gift card for the amount of your pre-order purchase. You must place a pre-order to be eligible to win.


New Year, New Hours!

As we rang in the new year we rang in new hours for our flagship store on Academy road!

What started with an extension of hours on Friday + Saturday throughout the summer led to our Holiday Hours that saw us open our shop daily for all of your sweet treat needs. No matter when you were heading to a gathering, dropping by a friend’s place, or simply picking up a little pick-me-up, we were open for you. We loved being able to connect with you when you most wanted your treats and it was so fun to be there for you every single day of the week.


The new year has bought with it our new regular store hours for our shop on Academy. We will now be open Monday! We invite you to come by and satisfy your sweet tooth during our new hours:


Monday – Thursday
noon – 6pm


Friday + Saturday
10am – 6pm




We hope this addition of being open on Monday allows you to make us part of all of your special moments, celebrations and everyday enjoyment.


See you soon!

Highlights of 2019

2019 is coming to an end and all of us at JRC are taking a few moments to reflect on this past year. While our Instagram top 9 of 2019 features some amazing moments, there are a few others that come to mind when we reflect on 2019.

At Jenna Rae Cakes, we adopted the slogan ‘better, not bigger’ going into 2019. After opening up our location at The Forks and growing our team, we knew we had to commit to finding our footing with these new endeavours. The year of better, not bigger, saw some incredible behind the scenes progress and changes that our customers wouldn’t even know that has helped 2019 be such a wonderful year for us. When we look back at 2019, there are a few things that stand out personally and at JRC for Jenna and Ashley. Here are Jenna + Ashley’s highlights from 2019.


  • Lilah of course! Jenna had her first child and Ashley became an aunty to the happiest baby in the world!
  • Growing the JRC family even more! It still amazes Jenna to see all the people that work for JRC and how they bring their best to work each and every single day.
  • Finding out baby #2 is on the way for Ashley. Baby #2 is due in January and everyone is excited for their family to become a family of 4 in 2020!
  • Chelsea, their youngest sister, married her best friend this past summer. Definitely one of their favourite days of 2019!
  • For Ashley, 2019 was a year where most of her time was dedicated to a secret project… that we cannot WAIT to unveil in early 2020! Stay tuned! It’s been a monumental undertaking and a labour of love and we cannot wait for it to get out into the world. We promise this secret project won’t disappoint!
  • Another highlight of 2019 was a project we just wrapped before Christmas, and it will have to stay under wraps until January unfortunately. But don’t worry, we can share more very soon!
  • For Ashley, renovating their kitchen this summer with Jaclyn Peters was a dream come true! For Jenna, working with Jaclyn Peters for the design of her new home was wonderful.
  • Jenna and Ashley took as many opportunities as they could to be together while Jenna was pregnant and giving birth to Lilah in Toronto! Ashley took frequent trips to Toronto to visit Jen and her growing family and it’s been lovely to have Jenna back in Winnipeg as often as she can.


We can’t wait for all the exciting projects to be revealed in 2020 and we are so excited to see how 2020 unfolds. If it’s anything like this year, we don’t even know of all the incredible opportunities the year will hold but we are grateful already for what the year will bring. Thank you for being part of each and every year. Without you, our beloved customers, none of this would be possible.


Wishing you and yours a happy new year!

Christmas For Kids

Supporting the local community is something we value at Jenna Rae Cakes. We love being able to stand alongside those in our community for the causes that matter most to them. With our Charity of the Month initiative, we’ve been able to partner with local charities to help financially support their needs.



Our Charity of the Month for November is the Children’s Hospital Foundation Christmas for Kids Campaign. $0.50 from the sale of every Utoffeea cupcake sold during the month of November at both of our locations is being donated. Your generous donations will help purchase equipment like a CMAC Video Laryngoscopy. This is a life-saving machine that helps children breathe when they can’t. When there is no other way to get a little one breathing, it is absolutely essential that the nurses have this equipment to use.


We are so proud of all of our amazing customers who come in and partner with us to show our love for our local community. Learn more about the Children’s Hospital Foundation by clicking here and be sure to come by before November 30th to help us support the Children’s Hospital Foundation Christmas for Kids Campaign.


The Forks
Daily | 10 am – 9 pm


Tuesday – Thursday | noon – 6 pm
Friday + Saturday | 10 am – 6 pm

Cotton Candy Flavouring Is Now Available

Just in time to be added to Christmas lists and to make an appearance in your favourite crowd-pleasing holiday treats, the Jenna Rae Cakes Cotton Candy Flavouring is now available online for shipping across Canada!


The journey of the Jenna Rae Cakes Cotton Candy Flavouring has been an adventure of trial and error before finding the perfect flavouring for all of our favourite treats. From the beginning, Jenna, Ashley and their sister Chelsea knew they wanted to make treats emulating their childhood sweet treat indulgence of cotton candy.

At first, Jenna tried putting chunks of fluffy cotton candy into buttercream to flavour it. Next, our kitchen went through one flavouring after the next that didn’t meet the standards our flavours at Jenna Rae Cakes have become known for. Then, one day, we found it. A cotton candy flavouring that has the sweet, spun sugar taste that takes you back to your younger days.


Our Signature Cotton Candy flavouring has been used in all of our cotton candy treats– from cookie sandwiches to macarons, cotton candy marshmallow bites to our seasonal cotton candy hot chocolate. Our most popular cotton candy item has to be our Signature Cotton Candy Cake which is decorated to be as whimsical looking as the name and flavour would suggest. If it tastes like cotton candy in our shop, it is made using this exact flavouring.

Signature Cotton Candy Cake by Jenna Rae Cakes

We are now bottling this flavour in-house for you– the home baker with a creative imagination that wants to bring magic into your kitchen with every delicious drop! Click HERE to order a bottle (or two) of our Cotton Candy Flavouring and create anything your heart desires to be cotton candy! We suggest Cotton Candy pancakes, Cotton Candy whipped cream in your hot chocolate or cotton candy icing on homemade cupcakes.


It’s Spooky Season

Grab your broomstick (or vacuum), open up your coffin, manifest from the beyond and ask the spirits with your Ouija board which treats they want because our Jenna Rae Cakes Halloween menu is filled with spooktacular sweet treats!


This year’s Halloween menu brings back some of your favourites like rockets and butterbeer macarons and introduces you to a few new treats that you’ll try learning a resurrection spell bring back during the rest of the year.



See our spooky season menu below of treats you’ll be able to indulge in this week!


Mummy macarons are back this year in 3 tantalizing flavours available at The Forks and Academy:
Chocolate Ganache
Vanilla Sprinkle
Salted Caramel


Ghost macarons have also arrived from beyond the grave! Available at The Forks and Academy:
Cotton Candy




A few of our Halloween macarons will be on the menu at our Academy location each day.
Rockets macarons and Sea Salt Chips macarons will be available at The Forks each day!


Candy Corn
Tootsie Roll
Candy Apple
Caramel Popcorn
Sour Cherry Blaster
Sea Salt Chips


Our mini scream puff flavours available this week at Academy are:

Mummy Salted Caramel
Peanut Butter Cup
Cotton Candy
Chips and Dip



Fly by Academy and enjoy our Candy Bar Brownie Party Square. It’s all the goodness of trick-or-treat candy bars added to our decadent, fudgy brownie!


Our ghoulish Oreos are more like Casper the Friendly Ghost in their pastel hues! Available at Academy are the following:
Cookies and Scream Skulls
Pink Golden Oreo Ghosts
Blue Golden Oreo Ghosts


Our Halloween menu goes back into the Jenna Rae Cakes tomb in our flavour graveyard at the end of the day on October 31st so stop by our shops at The Forks and Academy before it’s too late.

We’re Hiring: Customer Service Representative

About Us:
Jenna Rae Cakes is known for its elegant, colourful and delicious selection of freshly baked sweet treats and beautifully detailed custom cakes. Our custom and bakeshop treats for any occasion are baked fresh daily, using only the best ingredients. We pride ourselves on our excellent customer service, and ensure that our customers are treated like our friends and family.

Who We Need:
A real people person! Someone who loves working with people, who is super outgoing, fun, kind, friendly, courteous, and professional. We’re looking for someone with strong interpersonal skills, who is comfortable communicating in a variety of different mediums, to a diverse assortment of people. This person excels in a fast-paced, deadline driven environment, loves to multi-task, and is hyper organized, and very proactive.

Skill Set:
+ Great at problem solving
+ Incredibly organized
+ Excellent time-management skills
+ Loves calendars, spreadsheets, and data entry
+ Strong written communication skills. Is comfortable and proficient at drafting an email that is friendly, professional, detailed, and grammatically correct
+ Strong verbal communication skills. Someone who presents themselves in an approachable, friendly, courteous, and professional manner. Someone who people love being around!
+ Has a background in Business Administration, and Hospitality (preferred)

The Job Details:
+ Interacting with all types of Jenna Rae Cakes customers both verbally, and through emails, regarding in-store and online orders, and customer experiences
+ Quoting on cakes and custom orders
+ Updating, managing, and organizing all online and in-store orders
+ Working with our team to coordinate production schedules and timelines

Time Commitment:
Based on a 40 hour work week at flexible locations.

We are looking for the selected candidate to start the position immediately. Wage will be commensurate with education, abilities, and experience. Please email your cover letter and resume to before October 11, 2019 to be considered for this position. Please note that only successful candidates will be contacted for interviews.

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