JRC Summer Bucket List

When summer arrives in Winnipeg, we don’t take it for granted! We understand fully that this season is short, yet glorious, and we take every opportunity to enjoy the weather, the longer days and the long weekends.


To help you make the most of your summer, we asked our entire staff to share their number one activity to do this summer! We’ve compiled all of these fun tips and are sharing our JRC Summer Bucket List with you. Consider this a fun list of activities to do to make the most of your summer.


1 – Hit The Beach!
A classic for most people, hitting the beach is always a good time! “My favourite thing to do is heading to Grand Beach on a Monday. We always go to the family beach, even before we had kids because it’s less crowded. The campground at Grand Beach is great as well! We’re gonna test out camping with a toddler this summer.” – Ashley


2 – Go to a Park
There are so many things you can do in the park. You can play catch and go for bike rides (two of Claire’s favourite activities) and you can take the activities you normally do indoors, outside like reading, listening to music or painting.


3 – Go for Ice Cream
We may be biased to recommend heading to BDI to try an item off of our JRCxBDI collaborative menu available all summer long, however, there are so many incredible ice cream shops in all areas of the city. “My favourite place to go for ice cream is Chaeban. They even have GF and vegan options which is super cool and local!” – Alyssa


4 – Go for a Drive
Getting out of the city for a quick drive is a fun way to spend an afternoon or evening. Nicole L loves taking drives to Lockport.


5 – Head to a Goldeyes, Bombers or Valour VCF game
As a staff, we’ve gone to a Goldeyes game and it was so much fun! These games are affordable and fun for the whole family. Grab a few friends and make a night of it.


6 – Take in a show at Rainbow Stage
Rainbow Stage really is fun for the whole family! Whether it’s a date with friends or your partner, taking in some live talent is always fun. Nicole L always enjoys taking in a show over the summer!


7 – Visit the Zoo
Who doesn’t love the zoo?! Being able to walk around outdoors while learning about all the different animals at The Zoo has been a favourite past time of many of the JRC staff who will still take opportunities to get to the Zoo with nieces, nephews, cousins and all the other littles in their lives.


8 – St.Norbert Farmers Market
We are so lucky in Manitoba to have access to so many amazing farmer’s markets! From the downtown farmers markets to smaller markets popping up in small towns everywhere, we love supporting our local community. The St.Norbert Farmers Market is iconic and heading to the market on a Saturday morning to enjoy the local produce, treats and other goods from crafters and makers is a fun way to kick off the weekend.


9 – Take a long weekend and go to the lake!
Mini golf? Ice cream? The Beach? Fishing? What can’t you do at the lake!? Taking a long weekend to head to the lake is a favourite past time of many staff at JRC including Jeff, Jenna and Ashley’s Dad! “I have a fishing boat and love to go out on the river or one of the many lakes close by and try to catch some fish. I am also trying to improve my golf game. Maybe I can break 90 by the end of the summer!”


10 – Bonfires + BBQ’S
What is more Manitoban during the summer than Bonfires and BBQs? “Buying marshmallows, chocolate, and crackers, and heading out to one of the sites at Assiniboine Park is one of my fav things in the city! Not only is it relatively cheap but with a fire site that is ready to go, it’s also super easy.” – Josee

11 – Walk the Forks
Is it just us thinking this, or does The Forks keep getting better and better? The Forks always used to be an amazing tourist destination and all the recent improvements over the past few years have made The Forks THE place to be this summer. The Common’s new outdoor licensed area is filled with comfortable seating and cute lights dangling from the tree’s and with the announcement of their #targetzero project aiming to go zero garbage, you’ll be supporting a wonderful initiative to improve our planet.


12 – Camping + Hiking.
With the limited warm weather months, camping is a fun option for those with an adventurous streak! Jordain loves to go camping over the weekend when she can and will often hit up local areas for some evenings under the stars. Manitoba has a lot to offer for walks and hikes! You can enjoy the wilderness at places like Fort Whyte Alive right in Winnipeg, or branch out to Birds Hill Park or take in the trails in the Pembina Valley.


13 – Festivals
Summer in Manitoba is filled with festivals! From local festivals in small towns to Winnipeg favourites like Folklorama and Many Fest, there’s a festival for everyone in the summer. Aelea is looking forward to attending the first Sunflower Expo at A Maze In Corn this summer– over 40 varieties of sunflowers with craft beer, wine and live music.


14 – Slurpees!
What is more Winnipeg than being sure to indulge in as many slurpees as you can?! Claire loves getting in slurpees all summer long!


15 – Patio Life
Winnipegers take true advantage of patio season! From the time a patio opens, Winnipegers will bundle up as much as they need to accommodate the weather just to sit outdoors for their food and drinks. A favourite place of Jenna Reid is The Roost on Corydon for fun cocktails in the summer!

How do you make the most of summer? We would love to hear how you enjoy the short, but sweet, summer we have here in Manitoba!

Poppy and Barley Pop-Up at The Forks!

One of our favourite Canadian brands, Poppy and Barley, is coming to Winnipeg! They’ll be popping up right next door to us at The Forks Market on the second floor lounge on Thursday, May 23 though Sunday, May 26. They’re bringing their new Summer Collection which includes a variety of fun sandals and heels. They’ll be accepting walk-ins, however you can also book a one-on-one appointment and all of the information here. Not only do they make beautiful shoes, they recently have become a certified B Corporation, meeting the highest standards of verified social and environmental performance, transparency and accountability. Certified B Corporations are a forward-thinking businesses that balance purpose and profit. Win, win! Happy shopping 🙂

Ashley is wearing the Ferryland Peeptoe Blush Nubuck.

We’re Hiring a Baker!


We’re hiring! Jenna Rae Cakes is currently looking to fill a Full-Time Baker position.


Candidate Profile Summary
We are looking for someone with passion, and experience, for creating high quality baked goods under time and space constraints with a commitment to consistency and detail work. The ideal candidate will have a strong work ethic, be a team player that works hard and continually goes above and beyond the basic requirements that will improve the bakery, and can positively solve problems. This individual is expected to have great organization and time management skills, and will have an additional background in customer service.

Duties and Responsibilities
– Able to follow recipes to prepare a variety of menu items from scratch with little to no instruction
– Ability to take and follow direction
– Attention to fine detail required for all daily tasks
– Team player work ethic a must
– Ability to establish priorities and work independently as well as part of a team
– A passion for baking and creating must be evident in daily work
– Willingness to experiment with new flavours and ideas
– Continual creativity required to aid in the execution of new products which fit the Jenna Rae Cakes brand and current line of products
– Work closely with all staff to ensure products are produced and stored in a timely and efficient manner
– Responsible for proper storage, labelling and use of all food supplies to prevent unnecessary spoilage and to maintain cost control
– Ensure overall cleanliness and health standards are being met
– Responsible for exceptional customer service
– Able to learn menu items, including cake details, to take orders for product daily over the phone
– Consistently displaying a positive and happy demeanour when customer service is required
– Responsible for daily and weekly cleaning tasks as per cleaning schedule

Credentials and Experience
– Pastry Arts diploma or equivalent education favoured, but not required
– Experience in a bakery/kitchen setting required
– Experience with high volume production of piped goods an asset
– Experience with macarons, cupcakes, truffles and meringues an asset
– Experience and excellence in the customer service field mandatory


All qualified applicants are welcome to apply via email to jordain@jennaraecakes.com. Applicants must submit 1 email only containing cover letter, resume and portfolio (no larger then 2mg per attachment). While we graciously thank all individuals for applying, only successful applicants will be selected for an interview.

Top 9 of 2018

Welcome, 2019! To start of 2019 we are looking back at our top 8 Instagram posts of 2018. If you know anything about JRC, you know that we love Instagram. Instagram has been the way we reach out to our customers to let them know what is on the menu each day and to share photos of our sweet treats with followers from around the world.


We take pride in the content we put out on Instagram so it’s always interesting to us to see which posts perform better than others. With such a monumental year, we had a few ideas which images would make our top 9 but a few surprised us. Let’s take a look at our top 9 posts!


Jenna Rae Cakes 2018 top 9 posts from Instagram


It’s no surprise our biggest moments of 2018 were also your favourites! Jenna’s wedding (and her wedding cake using techniques from the Maggie Austin workshop Jenna attended with Ashley in May) was a highlight and the flood of DM’s we received congratulating Jenna and telling her how beautiful she was on her wedding day was so appreciated.


Jenna’s baby on the way is, of course, another highlight we were excited to share with our Instagram community. From comments to DM’s, we’ve heard all your favourite places for maternity clothing and suggestions for all things baby related. We are so excited to share Jenna’s little girl with you in 2019.


The opening of The Forks was a BIG highlight for us this year and we are glad to see it was for you, too! Our location at The Forks made picking up your JRC treats a little easier for those who are closer to The Forks or make dates with family and friends to visit this iconic Winnipeg location. We’ve felt your support since opening our second location and we are so grateful that we can have two locations in one city.


The best day of the year for us was also a favourite of yours– Harry Potter Day! To us, Harry Potter Day is even better than Christmas! Dragon Eggs, Butterbeer EVERYTHING, sorting our customers into their house at Hogwarts and seeing people line up in their best robes has us wishing we received our letter to Hogwarts. We may all be muggles but we love bringing the magic of the books to you.


While we can already predict what our top 9 posts for 2019 will be, we are even more excited to see you follow along with us as we continue to grow to better serve you. Happy 2019!


You’re Invited to our Grand Opening Weekend at The Forks!

We are so excited to share our new location with you! It’s been a labour of love, and we’ll be officially opening the doors on Friday, June 1 at The Forks. We’re located directly above The Commons, on the second floor right outside of the elevators. Join us for our Grand Opening weekend celebration from June 1-3, 10am-8pm where we’ll be debuting 2 NEW exclusive sweet treats (sign up for our newsletter to be the first to know what they are!). There will also be a few giveaways to enter, and a photobooth by 6 Degrees Photobooth Co. to capture all the fun. We can’t wait to see you there!!! J+A

We’re Hiring a Cake Decorator!

For the first time ever, we’re hiring a Cake Decorator to join our growing team! We’re looking for someone with a passion for cake design, someone who has an incredible eye for detail, and someone who has a desire to learn and grow with our company.

As a Cake Decorator, you’ll work directly under Jenna and perform a variety of cake-related tasks:
– Following our signature recipes to bake cakes and fillings
– Stacking and trimming layered cakes as per our standards
– Covering cakes with either smooth buttercream, fondant, etc.
– Decorating our Signature Cakes as per our signature designs
– Making sugar flowers, custom decorations, hand-written plaques, etc.
– Assisting Jenna with custom cake designs as needed

Prior professional experience is favoured but not required. A solid cake portfolio is mandatory to be considered for this position.

Applications close Tuesday, March 20 at 5pm CST. Please send your resume, cover letter and photo portfolio to jenna@jennaraecakes.com. We appreciate everyone taking the time to apply, but please note that only successful applicants will be contacted.

JRC Holiday Gift Guide 2017

This holiday, say it with sweets!

Whether buying gifts for your loved ones, or hosting the perfect holiday party, our freshly baked macarons, cookie sandwiches, speciality chocolates and more make the perfect gift for everyone on your list. Place your pre-order on our website, skip the line, and grab your gifts on your selected pick up date. Browse our Holiday Pre-Order menu below!

How to place your Pre-Order:

1. Place your order online, or give us a call during business hours at (204) 691-4222.

2. Choose your pick up date: Friday, December 22 (10am-6pm) or Saturday, December 23 (10am-5pm). If you’d like to pick up on a different date, we can do that! Just give us a call.

3. Swing by the shop on your selected date, head to the front of the store (and skip the line up!) to grab your sweet treats!

Enter to Win our Contest!


We are getting SO EXCITED about our new Online Store launch that we are hosting a giveaway! The details:

  • Subscribe to our newsletter (scroll to the bottom of the website and enter your email address!)
  • Tag a friend on the contest graphic on Instagram
  • aaaand that’s it!

We’ll be choosing the winner at random on Sunday, August 27. Must have a valid Canadian address to claim prize. More details on our Online Store launch coming very soon!!!

Jenna and Ashley


Georgette Packaging + JRC = LOVE

We’ve been using Georgette Packaging for our paper gift boxes since we opened. We just adore Sarah and her team, and the quality of their products is top notch (just watch our testimonial video to hear more proof!).




They’ve recently added a new feature that has been working perfectly for our holiday Limited Edition macaron boxes, called “Foil Top Printing”. You can choose any size of box they offer in white, and have it foil-stamped with any design of your choosing on the top of the box. Brilliant! We’ve created Limited Edition boxes for Valentine’s Day and Mother’s Day so far, and you can bet that it’s a tradition that will keep going… we cannot wait to design Christmas boxes!



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